Press Releases and Media Access
Ventana Research offers all accredited members of the media unlimited online access to our comprehensive library of qualitative and quantitative market research and analysis. We are available to discuss the market, state of end user organizations, vendors and technology and trends about market evolution.
In addition to access to our benchmark research, webinars, white papers, technology vendors and research notes, the Ventana Research team is also available to the media for:
- Expert source comment and discussion on the market, trends, and players.
- Invaluable resource to provide timely third-party education and validation to support feature articles and breaking news coverage.
If you are a member of the media and need timely assistance, please contact Marketing for immediate assistance.
Press Contact
Marketing
Ventana Research
541.940.1010
Ventana Research Press Releases
Ventana Research today launched its newest market research initiative into Subscription Management. The goal of the benchmark research is to understand how subscription management is being adopted among more traditional organizations as well as being the mainstay of digital businesses. It will examine all types of business model interactions — from the one-off sale and annual renewal to periodic additions and removals — as managing can rapidly become complex if usage and bundled products and...
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Topics:
Sales,
Technology Vendors,
Value Index,
Subscription Management,
Subscriber Experience,
Benchmark Research,
Office of Revenue,
VoS,
Voice of the Subscriber
Ventana Research is excited to announce nominations are now open for its 15th Annual Digital Innovation Awards. These Awards identify the vendors and technologies that have the most striking impact in their respective markets and recognizes those that innovate and help organizations reach their full potential including in their workforce readiness and business resilience.
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Topics:
Customer Experience,
Human Capital Management,
Marketing,
Office of Finance,
Technology Innovation Award,
Analytics,
Data,
Technology,
Technology Vendors,
Innovation Awards,
Digital Technology,
Operations & Supply Chain,
Digital Innovation Awards,
Digital Business,
Digital Innovation,
Analytics & Data,
Office of Revenue
Ventana Research today released its 2022 Value Index on Revenue Performance Management (RPM), a quantified, research-based index evaluating technology providers and products. This Value Index assesses 12 vendors’ products using our Ventana Research methodology and blueprint, evaluating software in seven key categories that are weighted to reflect buyers’ needs based on our expertise and research. The Value Index evaluated the readiness of software vendors and products and their value for...
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Topics:
Sales,
Technology,
Value Index,
Revenue Performance Management,
RPM
Ventana Research today released its latest benchmark research on Analytics and Data. This benchmark research offers a market assessment of the use of analytics and data within organizations and reveals significant new key insights into the connection between technology and improving outcomes. The benchmark performance analysis shows less than a fifth (18%) of organizations were innovative in their use of analytics and data. Innovative organizations were most often in services industries and...
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Topics:
Big Data,
Market Research,
Analytics,
Data,
Technology Vendors,
Benchmark Research,
Analytics & Data
