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        Ventana Research Releases Embedded Analytics and Data Value Index

        Independent analysis of software rates technology providers on effectiveness with ability to embed analytics and data across seven product and customer experience evaluation categories.

        VR_VI_Embedded_Analytics_and_Data_LogoVentana Research today released its 2021 Value Index on Embedded Analytics and Data, a quantified, research-based index evaluating technology providers and products. This Value Index assesses 18 vendors’ products using our Analytics and Data blueprint, evaluating software in seven key categories that are weighted based on our expertise and research to reflect buyers’ needs. The structure of the Value Index reflects our understanding that proper evaluation involves far more than just examining product features, potential revenue or customers gained. We believe it is important to take this comprehensive research-based approach, since making the wrong choice of technology can raise the total cost of ownership, lower return on investment and hamper an organization’s ability to reach its performance potential. 

        Using the Value Index, businesses can mitigate risk and reduce the time it takes to assess and select analytics and data software and its effectiveness with embedding analytics and data within business processes, applications and technology. Ventana Research's Value Indexes are the result of decades of experience and over 18 years of research and knowledge of the market for analytics and data software. It provides an in-depth analysis of technology suppliers' products that embed analytics and data, evaluating their strengths and gaps compared to competitors’ products. 

        The Value Index for Embedded Analytics and Data is based on a comprehensive examination of 18 vendors' products in seven evaluation categories, five that evaluate the products' experience and the ability to support the breadth and depth of business and technology needs for analytics and data and two that address customer experience and the supporting vendor validation and total cost of ownership/return on investment. 

        The 2021 Value Index for Embedded Analytics and Data identifies the companies that deliver the highest value based on an overall weighted evaluation and the rating of the vendor for product and customer experience. The Overall Value Index Leaders in the 2021 Value Index are IBM, MicroStrategy and Qlik. Companies that rank in the top three in any category earn the designation Value Index Leader. IBM and MicroStrategy have done so in in three of the seven categories; Board, Information Builders, Oracle,SAP and Yellowfin are a Value Index Leader in two categories and Tableau is a leader in one category. 

        The Value Index, through the thorough analysis of product and customer experience, has categorized vendors into four classifications: Exemplary, Innovation, Assurance and Merit. We found five vendors rated as Exemplary: Domo, IBM, MicroStrategy, Qlik and Tableau; Innovative: Information Builders, Microsoft, Oracle and Yellowfin; Assurance: Board, Infor, SAP and SAS; Merit: Amazon, Google, Sisense, ThoughtSpot and Tibco. The Value Index leaders for overall product experience across five categories are IBM, Information Builders and MicroStrategy. Leaders in customer experience across two categories are IBM, Qlik and SAP. Criteria for inclusion in the Value Index include minimum annual revenue, countries of operations and product areas of support for analytics and data software, which are outlined in more detail within the report. 

        The Value Index is not just a listing of vendors or a selection of “cool” products; rather than evaluating a vendor primarily on its vision or market execution, the Value Index provides specific numerical ratings, both overall and for each of the seven components of the Value Index, for technology buyers to consider. Organizations can also use the Value Index as a guide to assess existing technology providers and determine if their provider best meets their needs today and in the future. 

        Delivering analytics and data in the context of business processes and applications addresses one of the key challenges that organizations face in leveraging the data they collect. More than half of organizations report their users of analytics tools can’t perform their own analyses without IT involvement, said David Menninger, SVP Research at Ventana Research. “Vendors in the Value Index have recognized this need and invested in making APIs and other customizations available to embed analytics into everyday business processes. 

        “The role of analytics and data is to provide everyone in an organization, and for those that interact with them including customers, partners and suppliers, a glimpse of the past, present and future through metrics and visualization but there isn’t always a specialized tool to get that perspective,” said Mark Smith, CEO and Chief Research Officer at Ventana Research. “Our Value Index provides organizations using or assessing vendors products the ability to determine if they meet the need to embed the analytics and data within the way a workforce operates in business processes, to the applications and systems used across the workforce, to best meet the requirements in every enterprise.”  

        The Embedded Analytics and Data Value Index is neither sponsored nor influenced by technology vendors and is conducted solely in pursuit of Ventana Research's mission to provide value to business and IT through advisory services, benchmark assessments and workshops. Ventana Research's goal is to help guide organizations to optimal efficiency in their use of technology investments for business and IT. To learn more and read the market report of the 2021 Value Index for Embedded Analytics and Data, please visit

        About Ventana Research   

        Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.  

        Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including, Twitter, Facebook and LinkedIn. 

        To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit 

        Media: Interviews are available upon request. 


        Tweet this: News: @VentanaResearch publishes latest comparison of Analytics and Data vendors for Embedded Technology #EmbeddedAnalytics #Analytics #Data #ValueIndex  


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        Ventana Research

        Ventana Research, now part of Information Services Group, provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through the Ventana Research community, and provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Sign up for free community membership to receive email notifications on research and insights.

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