PLEASANTON, Calif. - February 28, 2011 - Ventana Research today released its 2011 Value Index for Customer Experience Management: Agent Desktop, the latest in a new category of quantified, research-based Indexes on technology vendors and products. This new Value Index provides guidance that will enable organizations to ascertain the value of applications for addressing the needs of contact center agents in their interactions with customers. Using the Value Index, businesses and the customer...
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Ventana Research Press Releases
PLEASANTON, Calif.- February 25th, 2011 - The largest benchmark research ever done on business analytics establishes for the first time that analytics has become the new engine for business competitiveness and profitability. This landmark research from Ventana Research, which involved input from more than 2,850 organizations, makes clear for the first time the little-understood role of business analytics in the success and failure of businesses.
PLEASANTON, Calif.- February 23, 2011 - Marketing organizations value improved analytics and metrics, viewing them as a way to drive revenue growth and improve the flow of qualified marketing leads for sales, new benchmark research from Ventana Research shows. The vast majority of marketing executives also see value in being able to better understand the impact of marketing initiatives on revenue.
PLEASANTON, Calif.- February 18th, 2011 - Sales organizations see improving analytics as a way to drive increased revenue, new benchmark research from Ventana Research indicates. They also value improvement in sales-related analytics as a way to manage the sales pipeline and forecast process and to measure sales representative performance. But while more than half of organizations (60%) want to simplify sales analytics, the research finds that only 24 percent are planning to change the way...
PLEASANTON, Calif. - February 8, 2011 - Ventana Research today released its 2011 Value Index for Total Compensation Management, the latest in a new category of quantified, research-based Indexes on technology vendors and products. This new Value Index provides guidance that will enable organizations to ascertain the value to them of applications for addressing the management of compensation. Using the Value Index, businesses and the sales, operations, finance and IT organizations within them...