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        Press Releases and Media Access

        Ventana Research offers all accredited members of the media unlimited online access to our comprehensive library of qualitative and quantitative market research and analysis. We are available to discuss the market, state of end user organizations, vendors and technology and trends about market evolution.

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        Ventana Research Press Releases

        Subscription pricing must go beyond traditional flat-fee models to include consumption-based pricing supported by technology for subscription-based businesses to continue growing, a new research report from leading global technology research and advisory firm Information Services Group (ISG) (Nasdaq: III) says.

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        Topics: Sales, IT, Business, Billing and Recurring Revenue, Subscription Management, pricing management, Buyers Guide, Software Provider, Software Research, B2B, B2C, Subscription Management Systems, Subscription Management Platforms

        Ventana Research today released its 2023 Subscription Management Value Index, a quantified, research-based index evaluating technology providers and products. The Value Index assesses 21 vendors’ products using the Ventana Research methodology and blueprint, evaluating software in seven key categories that are weighted to reflect buyers’ needs based on our expertise and research. Our purpose in conducting this research was to assess the maturity of software vendors and products and their value...

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        Topics: Sales, Subscription Billing, Subscription Management, Subscriber Experience, Office of Revenue

        Ventana Research today launched its newest market research initiative into Subscription Management. The goal of the benchmark research is to understand how subscription management is being adopted among more traditional organizations as well as being the mainstay of digital businesses. It will examine all types of business model interactions — from the one-off sale and annual renewal to periodic additions and removals — as managing can rapidly become complex if usage and bundled products and...

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        Topics: Sales, Technology Vendors, Value Index, Subscription Management, Subscriber Experience, Benchmark Research, Office of Revenue, VoS, Voice of the Subscriber

        Ventana Research today launched its latest benchmark research initiative, Modernizing PIM for Product Experience Management. Today’s businesses must manage a continually expanding array of data, content and digital assets as well as satisfy the demands of consumers for comprehensive product information. Addressing these challenges requires unified processes and automated systems and, most importantly, the ability to augment and enrich product information.The new research will explore...

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        Topics: MDM, PIM, Product Information Management, Sales, Market, Digital Technology, Operations & Supply Chain, Digital transformation, Subscription Management, product experience management, PXM

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