Ventana Research today released its 2021 Value Index on Product Information Management (PIM), a quantified, research-based index evaluating technology providers and products. This Value Index assesses 16 vendors’ products using our PIM blueprint, evaluating software in seven key categories that are weighted based on our expertise and research to reflect organizational and buyers’ needs. The structure of the Value Index reflects our understanding that proper evaluation involves far more than just examining product features, the amount of revenue or quantity of customers. We believe it is important to take this comprehensive expertise and research-based approach, since making the wrong vendor choice can increase the total cost of ownership, lower return on investment and hamper an organization’s ability to reach its potential with products.
Using the Value Index, businesses can mitigate risk and reduce the time it takes to assess and select product information management technology for optimizing product experiences. Ventana Research's Value Indexes are the result of decades of experience and over 18 years of research and knowledge of the market for PIM software. It provides an in-depth analysis of technology suppliers' products working with PIM technology, evaluating their strengths and gaps compared to competitors’ products.
The Value Index is based on a comprehensive examination of 16 vendors' products in seven evaluation categories, five that evaluate the products' experience and the ability to support the breadth and depth of business and technology needs for PIM, and two that address customer experience and the supporting vendor validation and total cost of ownership/return on investment.
The Value Index identifies the companies that deliver the highest value based on an overall weighted evaluation and the rating of the vendor for product and customer experience. The Overall Value Index Leaders in the 2021 PIM Value Index are Informatica, Akeneo and Pimcore. Companies that rank in the top three in any category earn the designation Value Index Leader. Akeneo has done so in six of the seven evaluation categories, Informatica in five, Pimcore in four, Magnitude in three, Salsify in two and Riversand in one category.
The Value Index, through the thorough analysis of product and customer experience, has categorized vendors into four classifications: Exemplary, Innovation, Assurance and Merit. We found six vendors rated as Exemplary: Akeneo, Informatics, Magnitude, Pimcore, Riversand and Salsify; two as Innovative: IBM and Stibo Systems; two with Vendor of Assurance: Bluestone PIM and inRiver; six with Vendor of Merit: Contentserv, Innovit, Oracle, Perfion, Viamedici and Winshuttle. The Value Index leaders for overall product experience across five categories are Informatica, Akeneo and Pimcore. Leaders in customer experience across two categories are Akeneo, Informatica and Magnitude.
The Value Index is not just a listing of vendors or a selection of “cool” products; rather than evaluating a vendor primarily on its vision or market execution, the Value Index provides specific numerical ratings, both overall and for each of the seven components of the Value Index, for technology buyers to consider. Organizations can also use the Value Index as a guide to assess existing technology providers and determine if their provider best meets their needs today and in the future.
"We are ecstatic to bring the Value Index for Product Information Management to market, a report that is essential to every organization's success in enabling product experiences across business processes, from consumers to customers, as it provides insight into vendors and products to aid in assessment and selection of PIM technology," said Mark Smith, CEO and Chief Research Officer. "Our firm strives to focus on categories of software that are essential for organizations and provide products and services that ensure the product experiences are engaging and rewarding for organizations and their customers."
The PIM Value Index is neither sponsored nor influenced by technology vendors and is conducted solely in pursuit of Ventana Research's mission to provide value to business and IT through consulting, advisory services, research and education and with benchmark assessments vendor selection and workshops on topics like PIM. Ventana Research's goal is to help guide organizations to optimal efficiency in their use of technology investments for business and IT. To learn more and read the market report of the 2021 Value Index for PIM, please visit https://bit.ly/3wwHGlR.
About Ventana Research
Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.
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