Press Releases

Ventana Research, the leading market advisory and research services firm in providing consulting, advisory, research and education (CARE) products to organizations worldwide, continues to advance the corporate values of the organization in excellence, reliability, and teamwork. The firm’s dedication to its clients and use of its products, in what is called the Ventana eXperience (VX), requires a commitment to the growth of the organization. In this regard, Ventana Research announces the hiring of Tucker Edmundson as Senior Vice President of Revenue and a member of the management team. He will report to Mark Smith, CEO & Chief Research Officer.

As Senior Vice President of Revenue, Tucker will lead the sales and revenue efforts of Ventana Research to ensure the firm has the most effective strategy and plans to chart its growth in the market. As a member of the management team, he will be responsible for growing the firm’s client base and revenue potential by utilizing our CARE portfolio of products and world class analyst team to service business and technology professionals across organizations, technology vendors and investment communities.

"I couldn't be more pleased to join the Ventana Research team at this most exciting time in the technology industry, when investment firms, organizations and vendors need credible, expert-level guidance to work through the dynamics of business and technology challenges,” said Tucker Edmundson, SVP of Revenue at Ventana Research. "My decades of experience working with analyst firms across many industries provides me with the confidence that Ventana Research has the potential to disrupt the industry and have a significant impact on the vendors and organizations in the technology and investment industries. I am excited to bring my depth of experience to the forefront to engage and lead businesses with Ventana Research’s quality and value strategy.”

Tucker has over three decades of leadership and selling experience, working with financial investment professionals, senior business, and IT executives while at companies like Gartner, META Group, First Albany, Oracle, SAP and Teradata. He is a graduate of Columbia University and Columbia Business School. Tucker was a member of the US Sailing Team for a decade and a three-time world champion sailboat racer.

"Our investment into our team brings the most proven and experienced sales leader in the analyst industry to lead our revenue efforts to the next level,” said Mark Smith, CEO and Chief Research Officer at Ventana Research. "Having worked with Tucker over two decades ago, it is a pleasure to welcome him to our firm and afford him the opportunity to shape and lead our growth and strategy in the market."

Those who want to engage with Tucker on how to form a strategic relationship with Ventana Research can schedule a time to meet with him to learn more about the Ventana eXperience and CARE portfolio of services. You can find Tucker on Twitter at https://twitter.com/TuckerRevenueVR and on LinkedIn at https://www.linkedin.com/in/tucker-edmundson/. To contact him directly, send an email to Tucker.Edmundson@ventanaresearch.com.

About Ventana Research

Ventana Research is the most authoritative and respected market advisory and research services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com.

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Media: Interviews are available on request.

Media Contact: Marketing@ventanaresearch.com