- About Us
- Expertise
- Industries
- Research
- Services
- Resources
- Contact Us
- Join our Community
- Home
Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Analytics
Choose a focus area or content type to explore
Analyst Perspective
MicroStrategy World Showcases the Power of One Platform
MicroStrategy unveils a roadmap for new enhancements in core analytics, augmented intelligence and generative AI at the 2023 MicroStrategy One event.
Analyst Perspective
Large Language Models Take AI World By Storm
Large language models are the superpower behind generative AI but aren’t invincible when it comes to accuracy, bias detection or security.
Analyst Perspective
Make Better Decisions with Collaborative Analytics
Technology to support collaboration enhances the decision-making process, enabling stakeholders to easily and effectively contribute.
Analyst Perspective
Sigma Computing Makes Cloud Analytics More Accessible
Sigma Computing makes data more accessible by providing a spreadsheet-like data exploration tool to analyze data from multiple data sources.
Analyst Perspective
Tellius Enables Decision Intelligence
Tellius’ decision intelligence platform aggregates and processes data from multiple sources to accelerate analysis, speed insights, improve decision-making.
Research Perspective
Automating Analytics Processes
In recent years, the data stack has evolved to be more scalable, flexible and responsive. But there is a disconnect between available technology and organizations realizing the benefits.
Analyst Perspective
Hitachi Vantara DataOps Improves Analytics and Decision-Making
Hitachi Vantara DataOps streamlines and automates data management, data discovery and analytics for increased productivity and better decision-making.
Analyst Perspective
Wiiisdom Automates Analytics Operations for Trusted Analyses
Wiiisdom offers analytics governance software to automate analytics operations, enabling a self-service culture while limiting risks.
Analyst Perspective
Advanced Analytics Enable More Informed Decision-Making
Maximizing advanced analytics may require specialized skills, but the results add value to decision-making across the organization.
Research Perspective
The Future of Automation in the Enterprise
There is great value to automating business processes, since manual processes can be error-prone and inefficient.
Analyst Perspective
Prevedere Provides Predictive Insights with Analytics and Planning
Prevedere planning software helps organizations create forward-looking predictive models that help mitigate risk and navigate market volatility.
Analyst Perspective
The 2023 Market Agenda for Analytics: Empowering Workforces to Engage
The 2023 Market Agenda for Analytics spotlights how organizations can utilize this high-value digital tool to drive performance and operations.
Research Perspective
Agile Analytic Applications in the Cloud
Embedded analytics should be deployed as part of an approach that includes investments into technologies that make analytics easier to use.
Analyst Perspective
Oracle Links Analytics and Business Intelligence in the Cloud
Oracle Analytics Cloud is a unified platform that manages analytics and business intelligence across multiple environments and devices.
Analyst Perspective
Make Intelligent Decisions with Decision Intelligence
Decision intelligence is an emerging concept for integrating business data to compare the implications, likelihood and risks of different scenarios.
Analyst Perspective
Master Metrics with Kyligence Zen
The Kyligence Zen platform creates and manages metrics in a semantic model, providing the discipline to improve analytics and governance processes.
Value Index
Analytic Data Platforms Value Index 2023
As organizations strive to be more data-driven, increasing their reliance on data as a fundamental factor in business decision-making, the importance of the analytic data platform has never been greater.
Analyst Perspective
Recognize and Plan for the AI and Machine Learning Skills Gap
A lack of specialized skills prevents most organizations from utilizing AI/ML; the answer is to invest in both automated analytics and data scientists.
eBook
Evolving Requirements for Embedded Analytics
The migration to cloud and hybrid platforms is changing the way organizations handle analytics.
Market Perspective
BD Earns 2022 Digital Leadership Award in Analytics with ThoughtSpot
BD earned the 2022 Annual Digital Leadership Award in Analytics for using ThoughtSpot’s embedded analytics engine to advance insights into patient care.
Analyst Perspective
Sisense is Sensible for Embedded Analytics and BI
Organizations that bring self-service and embedded analytics to their workforce increase the value of their data and enhance overall productivity.
Market Perspective
Sainsbury’s Earns 15th Annual Overall Digital Leadership Award with MicroStrategy
Sainsbury’s earned the Ventana Research 2022 Overall Digital Leadership Award for its work with MicroStrategy to transform and democratize analytics.
Analyst Perspective
IBM Builds on Analytics and BI Foundation
IBM’s analytics technology simplifies data access for self-service applications, producing business decisions informed by insights, not guesswork.
White Paper
Essential Requirements for an Analytics Platform
Organizations collect vast amounts of data every day, utilizing business intelligence software and data visualization to gain insights and identify patterns and errors.
Analyst Perspective
Mind the Gap Between Data and Analytics
When organizations adopt best practices to connect their data and analytics efforts, it maximizes the value of the data and promotes peak performance.
Analyst Perspective
MLOps: A Disciplined Approach That Increases Organizational Agility
MLOps helps streamline processes necessary to deploy and maintain artificial intelligence/machine learning models.
Market Perspective
MicroStrategy Expands Flexibility to Access and Embed Analytics and BI
MicroStrategy’s analytics and BI software turns data into analytical applications, delivering greater business intelligence through improved data solutions.
Analyst Perspective
Celonis Improves Business Processes with Process Mining
Celonis offers an execution management system platform to enhance business performance by locating and fixing process issues.
Analyst Perspective
Process Mining Improves Business Processes
Process mining is defined as the analysis of application telemetry including log files, transaction data and other instrumentation to understand and improve operational processes.
eBook
Information Requirements Across the Organization
Organizations need a broad range of analytics to make data-driven business decisions that give them a competitive advantage. But in the face of data complexity challenges, it can be a struggle to make sense of what’s actually going on across the busi
Analyst Perspective
Augmented Intelligence Reduces Dependency on AI/ML Skill Sets
Business intelligence has evolved. It now includes a spectrum of analytics, one of the most promising of which has been described as augmented intelligence. Some organizations have used the term to describe the practical reality that artificial intel
Market Perspective
The Benefits of Cloud Analytics are Winning Converts
With the increasing exodus from on-premises solutions, organizations are migrating towards cloud computing for data analytics. Cloud computing supports rapid growth, collaborative analysis and real-time insights without requiring large capital invest
Analyst Perspective
Palantir Operationalizes Analytics and Data for Actions and Decisions
Organizations are managing and analyzing large datasets every day, identifying patterns and generating insights to inform decisions. This can provide numerous benefits for an organization, such as improved operational efficiency, cost optimization, f
Analyst Perspective
Embed Analytics for Greater Reach and More Responsiveness
When I looked at the state of analytics recently, it was clear that analytics are not as widely deployed within organizations as they should be. Only 23% of participants in our Analytics and Data Benchmark Research reported that more than one-half of
Viewpoint
Give Business Analysts Better Choices for BI on Data Lakes
Big data is valuable. Our benchmark research shows that using big data analytics results in better communication, better alignment of the business, a competitive advantage, better responsiveness and decreased time to market.
Webinar
Webinar: Evaluate Analytics and Data Vendors for Successful Outcomes
In this webinar, David Menninger, SVP and Research Director of Analytics and Data Research at Ventana Research, will share his insights on the analytics market and an understanding on how to successfully evaluate existing and potential new vendors.
VentanaCast
Expanding Your Analytics Audience
In an ideal world, all employees serving across all job functions would be able to access and analyze all the information they need with ease.
VentanaCast
Delivering Data and Analytics to HR and Finance
In many cases traditional data warehouses and analytics are so disconnected from the business applications that it is difficult to use them to make well-informed decisions.
VentanaCast
Delivering Value with Packaged Analytics
All organizations are becoming data driven today. The key question is how to use your data to improve your bottom line.
Webinar
Webinar: Digital Age of Data Intelligence
The age of data is here, and all that data has become integral to an organization’s ability to grow and thrive. However, companies struggle with combining data science and technological advancements to establish data intelligence that is unified, sop
Infographic
Adopting Contact Center in the Cloud
Early telephony-based call centers were built using proprietary on-premises systems. As companies added additional channels of engagement, call centers evolved into contact centers. Today vendors are providing cloud-based contact centers that manage
Viewpoint
The Digital Potential of Data Intelligence
The digital age of data has dramatically transformed organizations by providing the insights that are necessary to confidently make decisions and take action.
Viewpoint
Scalability and Flexibility Critical to the Modern Data Warehouse
Today’s fast-paced world requires responsiveness in all types of interactions with customers, prospects, partners and employees.
Analyst Perspective
Qlik Advances Self-Service Analytics and Business Intelligence
The analytics and business intelligence market landscape continues to grow as more organizations seek robust tools and capabilities to visualize and better understand data. BI systems are used to perform data analysis, identify market trends and oppo
Q&A
Moving Analytics to the Cloud
Dave Menninger of Ventana Research answers questions and shares research on the adoption of cloud-based analytics. He addresses the latest trends and best practices for helping organizations adopt cloud analytics including the role that AI and IoT pl
White Paper
Enhance Analytics Performance and Impact in the Cloud
This we already know: Data is moving to the cloud. As cloud applications have been adopted, this has meant that many critical sources of data for analytics now or soon will live in the cloud.
White Paper
Why Data and AI Matter in Sales
Revenue growth is a key indicator of competitive success. This is a given, yet for many companies, competing successfully is becoming more difficult.
White Paper
Avoiding Cloud Data Cost Overruns
The anticipated benefits of cloud computing have encouraged organizations to accelerate adoption of cloud-based applications and services. Data and analytics are no exception, especially as more and more of an organization’s data resides in the cloud
White Paper
Key Requirements for Building Analytic Applications
The ultimate objective of analytics in organizations is to improve operations with better, fact based decision making. But doing so requires that decisions are made within the proper context so they are relevant and accurate.
White Paper
Embracing Modern Data Governance Practices
For too long, data governance has been about preventing people from doing things with data. Yes, restrictions and controls over data are absolutely necessary and should be part of every organization’s information architecture.
White Paper
Decoupling the AI/ML Pipeline for Scale
Artificial intelligence and machine learning (AI/ML) are extremely valuable to organizations. Our research shows that AI/ML help organizations gain a competitive advantage and improve customer experiences, and have a direct impact on the bottom line,
White Paper
The Contact Center and AI
Contact centers generate an enormous amount of data in the course of handling customer interactions. Every connection and call are tracked, creating a web of information that includes details of what happened, when it happened, who participated, and
White Paper
Cloud-Based Architecture for Data and Analytics
Organizations today increasingly are choosing to store their data and perform their analyses in the cloud. Our research finds that almost one-half (49%) of organizations are already using cloud-based analytics systems, and data is being migrated to t
White Paper
Empowering Business Users with Self-Service Analytics
Due to the importance of workforce and financial insights to overall business operations, improvements an organization can make to the analytics capabilities within the Human Resources and Finance functions will have wide-ranging impacts for the enti
White Paper
Empowering Line-of-Business Employees with Packaged Analytics Applications
Line-of-business personnel in today’s organizations increasingly have high expectations for how they can use data as they carry out their responsibilities. They want contextual, role-specific information delivered to them at the optimal point of impa
Viewpoint
Can Your Data Keep Up with Your AI and ML Efforts?
As data volumes and data velocities increase, more and more decisions involving that data are being made using artificial intelligence and machine learning (AI and ML) technologies. However, operationalizing AI and ML models requires a dynamic, moder
White Paper
Data Warehouses Meet Data Lakes
For decades, organizations have recognized the need to perform analyses that draw upon information from various parts of an organization.
White Paper
Data and AI Governance for Trusted Insights
Analytics are critical to the efficient and effective operation of most modern organizations; to that end, trusted analytics require trusted data.
White Paper
New Approaches to Master Data Management
Accurate data is critical for business processes and operations. Billing customers, for example, requires accurate information regarding the product or service, prices, customer names and addresses and personnel authorized to use the product or servi
White Paper
Unlocking the Promise of Artificial Intelligence and Machine Learning
Artificial Intelligence and Machine Learning (AI/ML) have quickly become difference makers for organizations looking to develop a competitive advantage.
White Paper
A Practical AI Strategy for FP&A
The use of artificial intelligence (AI) that harnesses machine learning (ML) will be the single most important trend in business software this decade because it can multiply the investment value of such applications and provide software companies an
White Paper
Intelligent Insights for Everyone, Everywhere
In today’s dynamic business environment, organizations cannot fly blindly and expect to succeed. There is a trove of internal and externally sourced data available to organizations that can and should be used to improve decision-making.
White Paper
Optimize Analytical Processing
Apache Spark and massively parallel processing (MPP) analytical databases are designed for different things. The first generation of “big data” architectures relied upon the distributed Hadoop and MapReduce framework for analytical processing. This f
Research Perspective
Selecting a Platform for Enterprise Cloud Data Integration
Integrating cloud-based data with data inside the enterprise is increasingly important to many organizations, yet many rely on exporting data to spreadsheets and text files for this purpose. But these are outdated approaches that cannot provide eithe
White Paper
Intelligent Automation in the Cloud
Robotic Process Automation (RPA) has evolved considerably beyond its original purpose of automating routine tasks to become a core technology for the intelligent automation of all parts of an organization, from the front office to the back office.
Research Perspective
Embed Analytics for More-Informed Decisions
Self-service analytics is a goal for most organizations, but in many cases it has not become a reality. Just two out of five organizations (40%) report that users can analyze data without the assistance of IT. Yet those who are able to operate withou
Research Perspective
Gaining an Edge in Banking with Business Analytics
Business analytics today involves far more than reports and spreadsheets. But despite significant investments in business intelligence (BI) software, many midsize banks continue to operate with a limited set of analytic capabilities, focused largely
Research Perspective
Innovation Needed in Enterprise Mobility for Business
Mobile devices have become part of our lives. Two-thirds of the world’s population is connected via one of these devices and 2017 saw more than 5 billion mobile subscribers around the world, according to the trade organization GSMA.
Research Perspective
The Imperative for Integrated Planning
The purpose of planning is not planning; it is decision making. And the purpose of reimagining operational planning as a continuous, connected process is to deliver business value, making these processes faster, more agile and more intelligent so tha
Research Perspective
The Case for Buying vs. Building an Embedded Analytics Platform
For decades, analytics have been separated from the business processes they are intended to support, primarily because productivity tools and applications that help workers complete their tasks have required IT intervention. Since the very purpose of
Research Perspective
The Impact of AI on Finance and Accounting
Futurists and software vendors have been pointing to a day when artificial intelligence (AI) using machine learning (ML) will perform miracles such as providing life-saving diagnoses and recommending treatments for even rare diseases in seconds.
Research Perspective
Moving from Batch to Event Streaming
Operations are continuous in most organizations today and so too is the data these operations generate.
eBook
Collecting and Managing IoT Data for Analytics
While the Internet of Things (IoT) may still be unfamiliar to many consumers, businesses are well aware of its potential. More than 90% of participants in our research said that IoT is important to their future operations.
eBook
Building a Business Case for Mobile Applications
Attaining the level of success your organization deserves today requires mobile applications that can enable workers to fulfill their role and responsibilities at any time and any place with smartphones and tablets.
eBook
Simplify your Data and Analytics Architecture for Faster Insights
Organizations face increasing competition and compressed time frames that require intelligent use of all available data.
Analyst Perspective
Expanding the Analytics Continuum: From Analysis to Action
I often use the term “analytics” to refer to a broad set of capabilities, deliberately broader than business intelligence. In this Perspective, I’d like to share what decision-makers should consider as they evaluate the range of analytics requirement
eBook
Operationalize AI at Scale with MLOps
Organizations are proving that artificial intelligence (AI) is valuable. Our research shows that the most common benefits reported by participants include gaining competitive advantage and improving customer experiences.
eBook
Boosting Production Quality with Advanced Analytics
Manufacturers today recognize the relationship between production quality and the bottom line. Quality is integral to overall operational processes and yields.
eBook
Five Key Requirements of an External Data Platform
External data can be valuable to many organizations. It can enrich the internal data that an organization collects and analyzes about its customers, prospects and partners.
eBook
The 2020 Vision: The Next Decade for Enterprise Analytics
To gain the full benefit of the insights analytics can deliver, organizations need to embrace a new approach, one that will make the analytics not only useful but meaningful to each individual whose work can benefit from them.
Market Perspective
Pyramid Analytics Earns Analytics Digital Innovation Award for 2022
The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our
Analyst Perspective
Tableau Brings Business Intelligence to Business Users
Organizations are collecting vast amounts of data every day, utilizing business intelligence software and data visualization to gain insights and identify patterns and errors in the data. Making sense of these patterns can enable an organization to g
Analyst Perspective
Zoho Unifies Data and Analytics
Organizations are continuously increasing the use of analytics and business intelligence to turn data into meaningful and actionable insights. Our Analytics and Data Benchmark Research shows some of the benefits of using analytics: Improved efficienc
Analyst Perspective
Semantic Models Benefit Analytical Processes
I’ve never been a fan of talking about semantic models because most of the workforce probably doesn’t understand what they are, or doesn’t recognize them by name.
Analyst Perspective
Domo Enables Real-Time Collaboration for Analytics
Organizations are constantly trying to streamline and optimize business data to solve complex problems and identify opportunities to increase revenue and accelerate business growth.
Analyst Perspective
Kyvos Accelerates Business Intelligence in the Cloud
Our Analytics and Data Benchmark Research finds some of the most pressing complaints about analytics and BI include difficulty integrating with other business processes and flexibility issues.
Analyst Perspective
Data and Analytics Processes: Can We Get Personal?
There is a fundamental flaw in information technology, or at least in the way it is most commonly delivered. Most technology systems are developed under the assumption that all people will use the system primarily in the same way. Sure, there are som
Analyst Perspective
Denodo Advancing Data Virtualization in the Cloud
Organizations have been using data virtualization to collect and integrate data from various sources, and in different formats, to create a single source of truth without redundancy or overlap, thus improving and accelerating decision-making giving t
Analyst Perspective
Don’t Rely on Dashboards for Real-Time Analytics
I have written previously that the world of data and analytics will become more and more centered around real-time, streaming data. Data is created constantly and increasingly is being collected simultaneously.
Analyst Perspective
Working Across the Aisle in Analytics: Involving IT and LOB
For years, maybe decades, we have heard about the struggles between IT and line-of-business functions. In this perspective, we will look at some of the data from our Analytics and Data Benchmark Research about the roles of IT and line-of-business tea
Analyst Perspective
Natural Language Processing Enables Self-service Analytics & BI
Natural language processing (NLP) is a field that combines artificial intelligence (AI), data science and linguistics that enables computers to understand, interpret and manipulate text or spoken words. NLP includes generating narratives based on a s
Analyst Perspective
Improving the State of Analytics in Organizations
Despite all the advances organizations have made with respect to analytics, our most recent research shows the majority of the workforce in the majority of organizations are not using analytics and business intelligence (BI).
Benchmark Research - VOD
Analytics and Data 2022 Benchmark Research Report
Organizations analyze the data they collect in a myriad of ways, providing insights and guiding decision-making through mathematics-based metrics. The resulting information can be distributed via traditional reports, visualized in a variety of displa
Analyst Perspective
AtScale Universal Semantic Layer Democratizes and Scales Analytics
Organizations of all sizes are dealing with exponentially increasing data volume and data sources, which creates challenges such as siloed information, increased technical complexities across various systems and slow reporting of important business m
Analyst Perspective
The 2022 Market Agenda for Analytics: Enabling Actions and Effective Insights
Ventana Research recently announced its 2022 Market Agenda for Analytics, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from technology investments in order to improve business outcomes.
Benchmark Research
Analytics and Data Benchmark Research
Today’s world runs on data, so to succeed organizations must use analytics to understand, plan and improve their operations. Ventana Research is conducting benchmark research to understand how organizations apply analytics to data, producing informat
Analyst Perspective
Digital Business Market Agenda for 2022: Resilience and Readiness
With the announcement of Ventana Research’s 2022 Market Agenda, our expertise in Digital Business continues to advance the market need for effective investments into technology, and I will outline here the key areas of focus to provide insights to or
Analyst Perspective
ThoughtSpot Enables Simpler Analytics with AI and NLP
Organizations today have huge volumes of data across various cloud and on-premises systems which keep growing by the second. To derive value from this data, organizations must query the data regularly and share insights with relevant teams and depart
Analyst Perspective
AWS Cloud Data Platform Services Expand Workload Placement Options
Few trends have had a bigger impact on the data platforms landscape than the emergence of cloud computing. The adoption of cloud computing infrastructure as an alternative to on-premises datacenters has resulted in significant workloads being migrate
Analyst Perspective
Reltio Connects MDM in the Cloud for Business
Organizations today are working with multiple applications and systems, including enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM) and other systems, where data can easily become fragmented and
Market Perspective
Emerson Earns Digital Leadership Award in Analytics with Domo for 2021
The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT.
Market Perspective
WANdisco Enables Data Resilience for Cloud Computing
Industry challenges from demand, to supply chain latency, to fulfillment have created significant impediments for retailers, vendors, suppliers and customers across the globe, without a clear end in sight. Organizations that use digital technology to
Analyst Perspective
MongoDB Accelerates Data Platform Cloud Adoption with Atlas
The need for data-driven decision-making requires organizations to transform not only the approach to business intelligence and data science but also accelerate the development of new operational applications that support greater business agility, en
Analyst Perspective
Couchbase Modernizing Relational Database Workloads
The term NoSQL has been a misnomer ever since it appeared in 2009 to describe a group of emerging databases. It was true that a lack of support for Structured Query Language (SQL) was common to the various databases referred to as NoSQL. However, it
Analyst Perspective
Hydroanalytic Data Platforms Power Data Lakes’ Strategic Value
Data lakes have enormous potential as a source of business intelligence. However, many early adopters of data lakes have found that simply storing large amounts of data in a data lake environment is not enough to generate business intelligence from t
Analyst Perspective
Data Platforms Landscape Divided Between Analytic and Operational
As I noted when joining Ventana Research, the range of options faced by organizations in relation to data processing and analytics can be bewildering. When it comes to data platforms, however, there is one fundamental consideration that comes before
Research Perspective
The Case for Buying vs. Building an Embedded Analytics Platform
For decades, analytics have been separated from the business processes they are intended to support, primarily because productivity tools and applications that help workers complete their tasks have required IT intervention.
Analyst Perspective
TIBCO Broadens Portfolio for Improved Analytics Efficiency
TIBCO is a large, independent cloud-computing and data analytics software company that offers integration, analytics, business intelligence and events processing software. It enables organizations to analyze streaming data in real time and provides t
Analyst Perspective
Analytic Ops: The Last Mile of Data Ops
Organizations have become more agile and responsive, in part, as a result of being more agile with their information technology. Adopting a DevOps approach to application deployment has allowed organizations to deploy new and revised applications mor
Analyst Perspective
Talend Data Fabric Simplifies Data Life Cycle Management
Talend is a data integration and management software company that offers applications for cloud computing, big data integration, application integration, data quality and master data management.
VentanaCast
Expanding Your Analytics Audience
In an ideal world, all employees serving across all job functions would be able to access and analyze all the information they need with ease. Unfortunately, today most analytics technologies still require specialized skills and expertise. As a busin
Analyst Perspective
Using Event Data in Financial Services to Improve Business Processes
Our research shows that nearly all financial service organizations (97%) consider it important to accelerate the flow of information and improve responsiveness.
Analyst Perspective
What Makes a Metric a KPI?
How does your organization define and display its metrics? I believe many organizations are not defining and displaying metrics in a way that benefits them most.
Market Perspective
H2O.ai Enables Smarter Applications with Open-Source ML Platform
The artificial intelligence industry is unique in that it has evolved to the point of making dramatic impacts across other markets.
White Paper
Decoupling the AI/MLPipeline for Scale
Artificial intelligence and machine learning (AI/ML) are extremely valuable to organizations. Our research shows that AI/ML help organizations gain a competitive advantage and improve customer experiences, and have a direct impact on the bottom line,
eBook
Five Key Requirements of an External Data Platform
External data can be valuable to many organizations. It can enrich the internal data that an organization collects and analyzes about its customers, prospects and partners. Planning and operations teams can benchmark an organization’s financial or op
eBook
Operationalize AI at Scale with MLOps
Organizations are proving that artificial intelligence (AI) is valuable. Our research shows that the most common benefits reported by participants include gaining competitive advantage and improving customer experiences. Participants also report bein
Analyst Perspective
Use External Data Platform to Improve Analytics
Access to external data can provide a competitive advantage. Our research shows that more than three-quarters (77%) of participants consider external data to be an important part of their machine learning (ML) efforts. The most important external dat
Analyst Perspective
Alteryx Tackles Analytics Ops
Alteryx is a data analytics software company that offers data preparation and analytics tools to simplify and automate data wrangling, data cleaning and modeling processes, enabling line-of-business personnel to quickly access, manipulate, analyze an
Analyst Perspective
The Weak Link in Data Governance? Analytics
Data governance is a hot topic these days. In fact, we are conducting benchmark research on the subject here. With increasing regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), organizati
Analyst Perspective
Sisu Optimizes Analytics with Machine Learning for Actions & Decisions
Sisu Data is an analytics platform for structured data that uses machine learning and statistical analysis to automatically monitor changes in data sets and surface explanations.
Webinar
Evaluate Analytics and Data Vendors for Successful Outcomes
Gain insights on the analytics market and an understanding on how to successfully evaluate existing and potential new vendors.
Analyst Perspective
Key Requirements for Building Analytic Applications
The ultimate objective of analytics in organizations is to improve operations with better, fact based decision making. But doing so requires that decisions are made within the proper context so they are relevant and accurate. This context includes th
Analyst Perspective
Informatica Earns Data Digital Innovation Award for 2021
The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization.
Analyst Perspective
Sisense Earns Analytics Digital Innovation Award for 2021
The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our
Analyst Perspective
Using Event Data in Manufacturing to Improve Business Processes
Event data can be used to enhance existing processes, but it can also be used to dramatically impact operations, revenue models and the bottom line for manufacturers. Our Benchmark Research shows 95% of manufacturers consider it important to speed th
Analyst Perspective
The Market and Value Index for Collaborative Analytics and Data
I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The 2021 Ventana Research Value Index: Collaborative Analytics and Data is the distillation of a year o
Analyst Perspective
Vendors Ranked and Rated for Embedded Analytics in Value Index
I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The 2021 Ventana Research Value Index: Embedded Analytics and Data is the distillation of a year of mar
Analyst Perspective
Amazon is a Vendor of Merit in 2021 Value Index for Analytics and Data
We are happy to share some insights about Amazon QuickSight drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Analyst Perspective
The Value Index for Vendors Providing Analytics and Data on Mobile Devices
I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements.
Analyst Perspective
ThoughtSpot Earns Merit Ranking in 2021 Value Index
We are happy to share some insights about ThoughtSpot drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Analyst Perspective
Google is a Vendor of Merit in 2021 Value Index for Analytics and Data
We are happy to share some insights about Google Looker drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Analyst Perspective
TIBCO Rated with Merit in 2021 Value Index in Analytics and Data
We are happy to share some insights about TIBCO Spotfire drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Analyst Perspective
Sisense is Vendor of Merit for Analytics and Data Value Index
We are happy to share some insights about Sisense drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Analyst Perspective
Infor Gets Assurance Rating for Analytics and Data Value Index
We are happy to share some insights about Infor Birst drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Analyst Perspective
2021 Value Index for Analytics Rates Microsoft with Assurance
We are happy to share some insights about Microsoft Power BI drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Analyst Perspective
Salesforce Tableau has Assurance in 2021 Value Index on Analytics
We are happy to share some insights about Tableau drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Analyst Perspective
SAS Rated with Assurance in Analytics and Data Value Index
We are happy to share some insights about SAS drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
White Paper
Enhance Analytics Performance and Impact in the Cloud
Data is moving to the cloud. As cloud applications have been adopted, this has meant that many critical sources of data for analytics now or soon will live in the cloud. In fact, almost two-thirds (61%) of participants in our research reported that t
Analyst Perspective
SAP Excels in Value Index for Analytics with its Customer Experience
We are happy to share some insights about SAP drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Analyst Perspective
Board International Gains Exemplary Vendor Ranking in Value Index
We are happy to share some insights about Board International drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Analyst Perspective
Yellowfin is Innovative Leader in Mobile and Collaborative Analytics
We are happy to share some insights about Yellowfin drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Analyst Perspective
Domo Rated Exemplary and Collaborative Leader in 2021 Value Index on Analytics and Data
We are happy to share some insights about Domo drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Analyst Perspective
Oracle Earns Innovative Vendor Rating in 2021 Analytics and Data Value Index
We are happy to share some insights about Oracle Analytics Cloud drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
White Paper
Optimize Analytical Processing
Apache Spark and massively parallel processing (MPP) analytical databases are designed for different things. The first generation of “big data” architectures relied upon the distributed Hadoop and MapReduce framework for analytical processing. This f
Analyst Perspective
Qlik is Exemplary and Value Index Leader in Customer Experience for 2021 Value Index for Analytics and Data
We are happy to share some insights about Qlik drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Analyst Perspective
TIBCO Information Builders is Named an Innovative Vendor in 2021 Value Index
We are happy to share some insights about Information Builders’ WebFOCUS Business Intelligence and Analytics Platform drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Analyst Perspective
MicroStrategy Earns Value Index Rating of Exemplary in Analytics and Data
We are happy to share some insights about MicroStrategy drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Analyst Perspective
IBM is Exemplary and Leader in Analytics and Data Value Index
We are happy to share some insights about IBM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
White Paper
Supporting Line of Business with an Analytics Continuum
In practical reality, “analytics” comprises many types of analysis, including reporting, visualization, planning, real-time processes, artificial intelligence and machine learning (AI/ML), and natural language processing. The analytics continuum must
Value Index
Embedded Analytics and Data 2021 Value Index
This report evaluates the following vendors that offer products that deliver embedded analytics and business intelligence as we define it: Amazon.com Inc., Board International, Domo, Google LLC, Infor, Information Builders Inc., IBM, Microsoft Corpor
Value Index
Mobile Analytics and Data 2021 Value Index
This report evaluates the following vendors that offer products that deliver analytics and BI as we define it: Amazon.com Inc., Board International, Domo, Infor, Information Builders Inc., IBM, Google LLC, Microsoft Corporation, MicroStrategy, Oracle
Value Index
Analytics and Data 2021 Value Index
This report evaluates the following vendors that offer products that deliver analytics and BI as we define it: Amazon.com Inc., Board International, Domo, Infor, Information Builders Inc., IBM, Google LLC, Microsoft Corporation, MicroStrategy, Oracle
Analyst Perspective
Process Mining: Improve Execution and Operations with Analytics
Process-mining software isn’t exactly new, but it’s also not widely known in the software technology market. The discipline has been around for at least a decade, but is generating more interest these days with both specialist vendors and major enter
Analyst Perspective
2021 Analytics and Data Value Index: Market Observations and Perspective
Having just completed the 2021 Ventana Research Value Index for Analytics and Data, I want to share some of my observations about how the market has advanced since our assessment two years ago.
Analyst Perspective
The Value Index for Analytics and Data Classifies and Rates Vendors
I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Analytics and Data 2021 is the distillation of a year of market and p
Analyst Perspective
Microsoft Azure: Cloud Computing for Data and Analytics
Organizations are increasingly using data as a strategic asset, which makes data services critical. Huge volumes of data need to be stored, managed, discovered and analyzed.
Analyst Perspective
The 2021 Market Agenda for Analytics: Converting Data Into Insights
Ventana Research recently announced its 2021 market agenda for Analytics, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from technology investments to improve business outcomes.
Analyst Perspective
The Ventana Research 2021 Market Agenda: How Digital Effectiveness Impacts Organizational Agility
Ventana Research has announced its market agenda for 2021, continuing the tradition of transparency in our efforts to educate and guide the technology market but also our independence as we do not share our market agenda or analyst perspectives with
Analyst Perspective
How to Take Advantage of AI/ML Today
The industry is making huge strides with artificial intelligence (AI) and machine learning (ML). There is more data available to analyze. Analytics vendors have made it easier to build and deploy models, and AI/ML is being embedded into many types of
eBook
Boosting Production Quality with Advanced Analytics
Manufacturers today recognize the relationship between production quality and the bottom line. Quality is integral to overall operational processes and yields. Increasing output without maintaining quality results in higher costs in the form of rewor
Analyst Perspective
Why Collaboration Matters in Analytic Processes
Every organization performing analytics with multiple employees needs to collaborate. They should be collaborating in the analytics process and in communicating the results of those analyses.
Analyst Perspective
Oracle Day by Day earns our 13th Digital Innovation Award for Analytics
Ventana Research has awarded Oracle Day by Day its 2020 Digital Innovation Award for Analytics. This award recognizes the technology vendor that best exemplifies innovation in the application of analytics.
VentanaCast
The Analytics to AI Spectrum
Analytics and artificial intelligence (or AI) are different. Both are valuable and your organization should have a plan to provide both types of capabilities, but don’t expect that AI-based analyses will be a natural extension of your traditional ana
Analyst Perspective
Evaluating Analytics and BI Software Vendors’ Capabilities
Ventana Research has been evaluating analytics and business intelligence (BI) software for a long time—almost 20 years. Our methodology for these assessments is referred to as a Value Index.
Value Index
Delivering Value with Packaged Analytics
All organizations are becoming data driven today. The key question is how to use your data to improve your bottom line. Organizations need to look beyond the data from a single department and instead combine data from across the organization (and fro
VentanaCast
Modern Analytics in the Digital Age
Modern analytics should be delivered in a way that improves the digital experience and minimizes line-of-business dependence on IT resources. Cloud-based applications enable line-of-business functions to access analytics almost immediately and to acc
Viewpoint
Eliminating Bottlenecks in Analytics
It’s time to rethink analytics processes to minimize or eliminate roadblocks so that organizations can use data to make decisions more easily and more quickly.
Analyst Perspective
Get Your Analytics and Business Intelligence Any Time
For analytics to be effective, they need to be available to line-of-business personnel as needed in their normal course of conducting business, which today means providing rich mobile access to analytics through phones and tablets to support a mobile
White Paper
Cloud-Based Architecture for Data and Analytics
Data and analytic workloads are moving to the cloud. Organizations need a flexible architecture to support hybrid, multi-cloud and on-premises deployments.
Analyst Perspective
Uncovering Trends in Data Governance
Effectively managing data privacy and security is a high-stakes matter.
Analyst Perspective
You Can’t Plan on AI and ML
Artificial intelligence (AI) and machine learning (ML) are all the rage right now.
Analyst Perspective
Data Lakes Meet Data Warehouses
In this analyst perspective, Dave Menninger takes a look at data lakes. He explains the term “data lake,” describes common use cases and shares his views on some of the latest market trends.
Viewpoint
How Changing Data Patterns Are Impacting Analytics
To take advantage of increasing data velocities, organizations must adopt architectures, tools and workflows that support automated and continuous analyses.
White Paper
Empowering the Lines of Business with Packaged Analytics Applications
Packaged analytic applications help line-of-business personnel at all levels of the organization improve the effectiveness of their business operations by providing accessible KPIs, metrics and related analytics to enable better and faster decision-m