Business Demand for Intelligent Applications
Increased demand for intelligent applications presents opportunities for Independent Software Vendors (ISVs) and data providers to create applications with embedded intelligence to improve engagement and fuel revenue expansion. As demand switches to SaaS applications and subscription licensing, working with embedded analytics providers enables ISVs to respond rapidly to evolving customer requirements and the latest AI capabilities to deliver AI-powered analytics applications that provide non-technical users with contextual access to data-driven insights.
Leading organizations recognize that the use of data and analytics in decision-making processes is essential to establish and maintain competitive advantage. The use of analytics is foundational in helping business users shape strategic decision-making, with artificial intelligence (AI) and generative AI (GenAI) increasingly being adopted to deliver advanced predictive analytics and automated assistance. Analytics and AI are also critical in enabling organizations to run the business. The delivery of contextually relevant data, recommendations, predictions and forecasting increases efficiency and improves the customer experience by delivering actionable insight to decision-makers in their preferred applications—on desktop or mobile.