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        Ventana Research Publishes Analytic Data Platforms Value Index

        Independent analysis of analytic data platform software rates technology providers that support analytic needs across seven product and customer experience evaluation categories

        VR_VI_Analytic_Data_Platforms_LogoVentana Research today released its 2023 Analytic Data Platforms Value Index, a quantified, research-based index evaluating technology providers and products. This Value Index assesses 14 vendors’ products using our Ventana Research methodology and blueprint, evaluating software in seven key categories that are weighted to reflect buyers’ needs based on our expertise and research. The Value Index evaluated the maturity of software vendors and products and their value for enterprise use as analytic data platforms. This Value Index report assesses the following vendors that offer products that address key elements of data platforms to support analytic workloads: Actian, Amazon Web Services, Cloudera, Databricks, EDB, Google, IBM, MariaDB, Micro Focus, Microsoft, Oracle, SAP, Snowflake and Teradata.

        As organizations strive to be more data-driven, increasing their reliance on data as a fundamental factor in business decision-making, the importance of the analytic data platform has never been greater. Analytic data platforms are designed to store, manage, process, and analyze data across on-premises, hybrid, and multi-cloud environments, enabling organizations to leverage data to operate with greater efficiency. Analytic data platforms support applications used to analyze the business, including decision support, business intelligence (BI), data science, and artificial intelligence and machine learning (AI/ML). They include real-time analytics data engines, data warehouses and data lakes as well as the increasing convergence of data warehouse, data lake and data-streaming technologies. 

        Analytic data platforms play a fundamental role in enabling businesses to generate value from their accumulated data, supporting BI and data science initiatives that are used to evaluate the business with a view to increasing efficiency, as well as identifying and responding to new business challenges and opportunities. Without analytic data platforms, organizations would depend on paper records, time-consuming manual processes, and huge libraries of physical files to analyze business information.

        The Analytic Data Platforms Value Index is the distillation of over a year of market and product research efforts by Ventana Research. It is an assessment of how well vendors’ offerings will address buyers’ requirements for analytic data platforms. The index is structured to replicate an RFI/RFP process by incorporating all criteria needed to evaluate, select, utilize and maintain technology, and maintain relationships with vendors.  

        “We continue to believe that, for most use cases, there is a clear, functional requirement for either analytic or operational data platforms,” said Matt Aslett, Ventana Research VP & Research Director. "The growth of intelligent operational applications infused with analytic processing does not eradicate the need for analysis of data in a separate analytic data platform to support BI and data science projects. The Analytic Data Platforms Value Index is designed to replicate an authentic RFI/RFP process to assess a vendor’s ability to serve an organization’s analytic data platform requirements.”

        The Analytic Data Platforms Value Index finds IBM first on the list, with Oracle in second place and Microsoft in third. Companies that place in the top three in any category earn the designation Value Index Leader. IBM has done so in five of the seven categories; Oracle in three; Actian, Amazon Web Services, Databricks and Teradata in two and MariaDB, Micro Focus and SAP in one category. All nine companies are Value Index Leaders.

        The Value Index, through the thorough analysis of product and customer experience, has categorized vendors into four classifications: Exemplary, Innovative, Assurance and Merit. This Value Index representation classifies vendors’ weighted performance in Product Experience and Customer Experience. The vendors awarded Exemplary are IBM, Microsoft, Oracle and SAP. The vendors awarded Innovative are Actian, Micro Focus and Teradata. The vendors awarded Assurance are Amazon Web Services, Databricks and Google. The vendors awarded Merit are Cloudera, EDB, MariaDB and Snowflake.

        Unlike many IT analyst firms that rank vendors from an IT-only perspective or consider futures or vision over what is available in the products today, Ventana Research has designed the Value Index to provide a balanced perspective of vendors and products that is rooted in an understanding of business drivers and needs. This approach not only reduces cost and time but also minimizes the risk of making a decision that is bad for the business. Using the Value Index will enable your organization to use analytic data platforms to achieve the levels of organizational efficiency and effectiveness needed for engaging digital experiences to meet your buyer, consumer, customer and partner needs. 

        Analytic Data Platforms continue to evolve with new offerings and new capabilities. The Value Index provides an objective and independent assessment of vendors strengths and weaknesses, in this very dynamic market,” said David Menninger, Ventana Research SVP and Research Director. “This research provides an invaluable source of information for organizations evaluating analytic data platforms and insights on how to effectively conduct a RFI and RFP and focus on the product and customer experience required for real-world use.”

        The Analytic Data Platforms Value Index is neither sponsored nor influenced by technology vendors and is conducted solely in pursuit of Ventana Research's mission to provide value to business and IT through advisory services, benchmark assessments and workshops. Ventana Research's goal is to help guide organizations to optimal efficiency in their use of technology investments for business and IT. To learn more and to read the market report of the 2023 Analytic Data Platforms Value Index, please click here.

        About Ventana Research

        Ventana Research is the most authoritative and respected market research and technology advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops, and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information, and technology across business and IT functions in every industry. This benchmark research, plus our market coverage and in-depth knowledge of hundreds of technology providers, means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost, and risk.

        Ventana Research provides the most comprehensive analyst and market coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education, and advisory services, visit

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        Ventana Research, now part of Information Services Group, provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through the Ventana Research community, and provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Sign up for free community membership to receive email notifications on research and insights.

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