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        Market Perspectives

        We are happy to share some insights about NetSuite drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Subscription Management, Office of Revenue

        We are happy to share some insights about Vindicia drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Subscription Management, Office of Revenue

        We are happy to share some insights about Chargebee drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Subscription Management, Office of Revenue

        We are happy to share some insights about Aria Systems drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Subscription Management, Office of Revenue

        We are happy to share some insights about Zuora drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Subscription Management, Office of Revenue

        We are happy to share some insights about Zoho drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Subscription Management, Office of Revenue

        We are happy to share some insights about Conga drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Subscription Management, Office of Revenue

        We are happy to share some insights about SAP drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Subscription Management, Office of Revenue

        We are happy to share some insights about Gotransverse drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Subscription Management, Office of Revenue

        We are happy to share some insights about Salesforce drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Subscription Management, Office of Revenue

        We are happy to share some insights about Certinia, formerly FinancialForce, drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Subscription Management, Office of Revenue

        We are happy to share some insights about Oracle drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Subscription Management, Office of Revenue

        We are happy to share some insights about BillingPlatform drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Subscription Management, Office of Revenue

        PROS is an award-winning provider of artificial intelligence-powered pricing and revenue management software applications. The PROS platform is designed to help organizations optimize pricing and revenue management capabilities. The platform uses AI and machine learning to analyze large amounts of data and provide businesses with insights into pricing trends, customer behavior and market dynamics. With this information, organizations can make data-driven pricing decisions that maximize revenue...

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        Topics: revenue management, Office of Revenue

        Economic uncertainty has organizations focused on sustained, profitable growth. Ensuring profitability is more complex, however, with mixed-revenue models like subscriptions and usage-based offers. Omnichannel selling brings different costs, and margin is typically examined as a post-sale event when it’s too late to influence profit.

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        Topics: revenue management, Revenue Performance Management, Office of Revenue

        Long a leader in subscription management, Zuora has been deliberately targeting larger enterprise customers over the past couple of years with a more complete offering. Adding to the ability to scale to serve the enterprise market, Zuora has also built robust support for hybrid revenue models, reflecting the desire of organizations to enable mixed-revenue models that accommodate one-time, consumption- and milestone-based sales as well as the needs of omnichannel selling, including self-service....

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        Topics: Subscription Management, Office of Revenue

        In today's market, businesses are facing increased competition and pressure to grow revenue. This is especially true for organizations operating in industries that have been disrupted by technology, such as media, entertainment, retail and travel. In this environment, it is essential for businesses to have a clear understanding of revenue streams and be able to quickly and effectively adjust pricing and sales strategies to capitalize on new opportunities and mitigate risks.

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        Topics: sales engagement, revenue management, Office of Revenue

        Ventana Research analysts participate in many meetings throughout the year to learn about software vendors’ plans and product updates. We recently attended a meeting with SugarCRM to learn about its new management and direction. Founded in 2004 as an open-source project, the company has recently focused on becoming a full-service customer relationship management vendor.

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        Topics: Customer Experience, sales engagement, Customer Experience Management, Office of Revenue

        Sales leadership and operations teams can ensure their most effective outcomes by properly managing territories, quotas and incentives. In that journey, sales teams struggle to reach their full potential if they do not orchestrate their efforts and optimize every week and month of the year. The need for immediate access to up-to-date information shared by sales professionals, managers, operations teams and leadership is critical to meet everyone’s expectations. Unfortunately, most sales...

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        Topics: Revenue Performance Management, Office of Revenue

        The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

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        Topics: Digital Technology, Digital Business, Office of Revenue
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        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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