Market Perspectives

Avaya Provides Digital Office and Spaces for Engagement

Posted by Ventana Research on Nov 30, 2022 5:00:00 AM

Organizations are reevaluating digital communication platforms to meet the demands of a more resilient hybrid and mobile workforce. Outdated and disjointed communication software can cause delays in projects, impacting use of resources, costs, profitability and customer satisfaction. All organizations should adopt software that meets the digital standards of today’s workforce.

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Topics: digital business, Digital Communications

Stibo Systems is a Master of Governing Data for the Enterprise

Posted by Ventana Research on Nov 22, 2022 5:00:00 AM

Data-driven product information management ensures that supply chain data is consistent, standardized and accessible across the organization. Many businesses, however, lack consistency and unification when managing data, with the greatest barrier being the ability to achieve a single version of the truth, according to our Data Governance Benchmark Research.

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Topics: Data Governance, Data, Product Information Management, product experience management, product master data management

ActionIQ CDP Activates CX Data

Posted by Ventana Research on Nov 16, 2022 5:00:00 AM

While there are a large variety of tools that play a role in helping organizations manage customer experiences (CX), there is a consensus emerging that applications controlling customer data should take center stage. Many organizations face the challenge of consolidating fragmented data that comes from siloed sources into a coherent view of the entire customer life cycle. To address this challenge, vendors from multiple market segments are coalescing around the customer data platform (CDP) as the coordinating system of inter-departmental CX practices. CDPs were originally developed for marketing use cases but are now being more widely adopted by service departments and contact centers. For some vendors, like ActionIQ, the CDP has become the central element in a platform that extends outward to put customer data at the disposal of multiple applications by ingesting and cleaning it.

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Topics: Customer Experience, Customer Experience Management

RingCentral Rings for Suite of Communications

Posted by Ventana Research on Nov 9, 2022 5:00:00 AM

The potential of the workforce relies on the ability of team members to efficiently communicate and share information with one another and external customers, partners and suppliers. Disjointed communication leads to halts in projects and overall growth potential. A digital platform tailored to an organization’s needs will allow workers to effectively complete tasks and provide the resilience needed for organizations to thrive in any situation.

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Topics: digital business, Digital Communications