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        Market Perspectives

        Ensuring continuous collaboration and digital communication across an organization advances its ability to engage workers and maintain workforce resilience and readiness. Achieving this goal requires a platform that enables business operations to continue under any circumstance.

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        Topics: digital business, Digital Communications

        Contact center technology is moving to the cloud at a slow but consistent pace. That has allowed the Contact Center as a Service (CCaaS) segment to grow steadily, opening the door to many different approaches for managing the infrastructure needed to serve customers. Some vendors try to include everything under the sun in their offerings to appeal to the widest possible market. Others, like 3CLogic, are taking a more surgical approach, focusing on specific aspects of the call-handling process...

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        Topics: Customer Experience, Contact Center, customer service and support

        The hybrid work model is being adopted as the standard for organizations after the pandemic unveiled the weak foundation of conventional business operations. More workers are now performing tasks both in the office and remotely. This, however, can lead to disorganized communication between peers. Workers feel secluded from each other. Additionally, existing methods and tools for collaboration and communication have not been effective in addressing more pressing work demands. Organizations need...

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        Topics: digital business, Digital Communications

        Remote and hybrid work environments are prevailing in enterprises, regardless of size. The pandemic caused long-lasting disruption in traditional business operations, requiring organizations to rethink digital communication inside and outside the workplace. The expectation today is that a digital communications platform will meet the unique needs of an organization. Teams must be equipped with cloud-based technology that is easily accessible and enables business communication, such as chat with...

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        Topics: digital business, Digital Communications

        Marketing and Customer Experience (CX) are typically treated as separate business functions or, in some cases, poorly connected. But there is a growing effort to (effectively) conjoin these areas as organizations are discovering that these departments and processes are more successful if they work together to facilitate/promote a unified approach to the customer life cycle.

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        Topics: Customer Experience, Marketing, Digital Marketing, intelligent marketing, Customer Experience Management, Digital Experience Platform

        With the increasing exodus from on-premises solutions, organizations are migrating towards cloud computing for data analytics. Cloud computing supports rapid growth, collaborative analysis and real-time insights without requiring large capital investments in IT infrastructure. A cloud-based approach to analytics can help organizations be more agile and responsive to opportunities in the market.

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        Topics: cloud analytics, Analytics, Business Intelligence, AI & Machine Learning
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        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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