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    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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        Market Perspectives

        We are happy to share some insights about SAP drawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements. 

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        Topics: Revenue Performance Management, Office of Revenue

        We are happy to share some insights about Salesforce drawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements. 

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        Topics: Revenue Performance Management, Office of Revenue

        We are happy to share some insights about Xactlydrawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements. 

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        Topics: Revenue Performance Management, Office of Revenue

        We are happy to share some insights about Board International drawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements. 

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        Topics: Revenue Performance Management, Office of Revenue

        We are happy to share some insights about Anaplan drawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements. 

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        Topics: Revenue Performance Management, Office of Revenue

        We are happy to share some insights about Varicentdrawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Revenue Performance Management, Office of Revenue

        We are happy to share some insights about Oracledrawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements. 

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        Topics: Revenue Performance Management, Office of Revenue

        Demand for e-learning and online training is steadily growing, fueling the need for richer content that is easy to acquire. Training software has been available across a variety of industries since the invention of the personal computer and the internet, just on a much smaller scale. The demand for online education and training applications has grown steadily due to the flexibility and accessibility they offer, especially in light of the shift to remote work.

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        Topics: Customer Experience, Learning Management, Customer Experience Management

        JAGGAER offers cloud-based software for sourcing and purchasing that is designed to organize and manage the processes in which organizations buy goods or services from their suppliers. When those items are used to create an organization’s products or services, it is called direct or strategic spend, while buying things like office supplies and computers needed to operate the organization is called indirect spend. For a business that deals in products, direct spend is a significant element of...

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        Topics: Office of Finance, Purchasing / Sourcing / Payments
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        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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