Market Perspectives

Performance management helps organizations understand, optimize and align performance through a variety of methods and processes and is an essential part of what is called digital business. For many organizations, engaging employees through a series of check-ups, goal tracking and kudos to encourage and motivate them helps ensure that expected people and operational performance is realized. But in a changing world and workplace culture where workers prioritize mental health and organizations view working from home as a positive change, vendors of performance management applications must provide tools that help leadership adapt.

Robotic process automation has developed into a significant part of the enterprise software and low- to no-code development approach in the past few years. Organizations utilize the software primarily to automate predictable, rule-based, repetitive tasks, but the use is now expanding into more intelligent automation. Ventana Research sees the need for further innovation within the RPA market to better help organizations accelerate operational agility and efficiency by automating significant processes using digital workforces. More advanced technologies also have the capability to use artificial intelligence and machine learning tools to better serve workers.

For disruptive technology companies, maturity is often accompanied by the realization that customer retention and expansion are as important as a new logo acquisition. Arriving at this realization is one thing; reorienting your organization to it is another. The necessity of aligning revenue-generating functions in business-to-business technology has been common knowledge for quite some time. Still, organizations have only recently begun to implement dedicated, centralized revenue functions.

Business continuity — especially during a pandemic, natural disaster, cyber event or geopolitical situation — requires business and risk mitigation processes. Unfortunately, few organizations are prepared to respond appropriately. Whether an organization rises to the challenge or descends into survival mode is determined by the way it meets the expectations of the workforce, customers, stakeholders and potentially shareholders.

When you think about it, events are at the very core of computing, right down to the simplest if-then operation in a spreadsheet. Each event leads to a set of choices, often binary, which then become events in themselves. As computing has become more ubiquitous and has developed into the architecture upon which all business and commerce runs, the events themselves have become more consequential and more numerous. There’s still an event, and each "if" still leads to a "then," but now we evaluate at enterprise scale.