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        Market Perspectives

        We are happy to share some insights about InterSystems drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Cloud Computing, Data, Digital Technology, Analytics & Data, analytic data platforms, Operational Data Platforms

        We are happy to share some insights about Verint drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Customer Experience, Voice of the Customer, Contact Center, agent management, Customer Experience Management, Field Service, customer service and support

        Workers and customers are interacting across a variety of channels as cloud digital communications continue to expand with new potential for every organization. Phone, email, text, video and messaging are some of the ways people communicate in, and outside of, an organization. Implementing contemporary technology can improve day-to-day conversations to increase customer satisfaction and decrease employee turnover rates.

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        Topics: digital business, Digital Communications

        We are happy to share some insights about Oracle drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Cloud Computing, Data, Digital Technology, Analytics & Data, analytic data platforms, Operational Data Platforms

        We are happy to share some insights about Zoho drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Customer Experience, Voice of the Customer, Contact Center, agent management, Customer Experience Management, Field Service, customer service and support

        We are happy to share some insights about Salesforce drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Customer Experience, Voice of the Customer, Contact Center, agent management, Customer Experience Management, Field Service, customer service and support

        Ventana Research analysts participate in many meetings throughout the year to learn about software vendors’ plans and product updates. We recently attended a meeting with SugarCRM to learn about its new management and direction. Founded in 2004 as an open-source project, the company has recently focused on becoming a full-service customer relationship management vendor.

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        Topics: Customer Experience, sales engagement, Customer Experience Management, Office of Revenue

        We are happy to share some insights about IBM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Cloud Computing, Data, Digital Technology, Analytics & Data, analytic data platforms, Operational Data Platforms

        The workforce has gone through several major shifts in the past three years. The COVID-19 pandemic led to a transformation from working in an office to often hybrid or totally remote work. In what has been described as the Great Resignation, employees – often feeling unappreciated by their employers – resigned in droves. Organizations have taken several measures to deal with these challenges, including updating human capital management software.

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        Topics: Human Capital Management, Talent Management

        Many small to midsize manufacturing and product-centric organizations have struggled with the limitations imposed by on-premises platforms designed for an unrelated industry or subvertical. Others try to cobble together processes and data from multiple systems and spreadsheets. While these organizations have many of the same requirements as larger enterprises, resources are not comparable, especially for technology support. Purpose-built software can meet specific industry requirements while...

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        Topics: Office of Finance, ERP and Continuous Accounting

        The customer experience (CX) market is made up of a very diverse array of point solutions and suites designed to solve very specific but interlocking problems. They all focus on the difficulty organizations have in communicating effectively with their customers, either in response to customer inquiries or for proactive outreach purposes. Customer contacts have changed a great deal in the last decade; they now take place in fits and starts, on various channels, and are overseen by people across...

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        Topics: Customer Experience, Customer Experience Management

        The ever-evolving hybrid workforce requires cloud communication tools that meet the needs of digital businesses. This transition has forced organizations to reevaluate existing digital communication services to ensure they meet the demands of today’s workers and customers.

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        Topics: digital business, Digital Communications

        Every year, billions of digital interactions occur online. Artificial intelligence and machine learning become smarter. Organizations find new ways to efficiently handle customers and requests using automated self-service and the underlying technology it runs on: conversational AI. What used to be a niche capability is now at the forefront of today’s chatbot and automated customer service agent. To keep up with the rising usage of digital channels and interactions, organizations must enable...

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        Topics: Customer Experience, Voice of the Customer

        The corporate workforce has been scattered into all types of work environments, from the comfort of a formal home office to cubicles in a glass building. These new options were inevitably created by the 2019 COVID pandemic. As a result, organizations have struggled to accommodate the digital communications needs of the now-established hybrid workforce to ensure seamless operations and business continuity. Organizations that want a comprehensive approach to digital communications will need to...

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        Topics: digital business, Digital Communications

        Contact center infrastructure is continuing to shift to the cloud, and with it comes more innovation and more agent capabilities. Increased customer service expectations require faster response through a variety of channels. Agent interactions have also become more complex as automated self-service applications complete most of the simple interactions agents would otherwise support. Plus, agents are increasingly empowered to make proactive decisions to help customers, and must synthesize more...

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        Topics: Customer Experience, Contact Center
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        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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