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        Market Perspectives

        The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

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        Topics: Marketing, Digital Marketing, intelligent marketing, Customer Experience Management

        We are happy to share some insights about insightsoftware drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Marketing, Product Information Management, Operations & Supply Chain

        We are happy to share some insights about Precisely drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Marketing, Product Information Management, Operations & Supply Chain

        We are happy to share some insights about Oracle drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Marketing, Product Information Management, Operations & Supply Chain

        We are happy to share some insights about Sales Layer drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Marketing, Product Information Management, Operations & Supply Chain

        We are happy to share some insights about Perfion drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Marketing, Product Information Management, Operations & Supply Chain

        We are happy to share some insights about IBM from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Marketing, Product Information Management, Operations & Supply Chain

        We are happy to share some insights about Contentserv drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Marketing, Product Information Management, Operations & Supply Chain

        We are happy to share some insights about Bluestone PIM drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Marketing, Product Information Management, Operations & Supply Chain

        We are happy to share some insights about Pimcore drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Marketing, Product Information Management, Operations & Supply Chain

        We are happy to share some insights about Viamedici drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Marketing, Product Information Management, Operations & Supply Chain

        We are happy to share some insights about Stibo Systems drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Marketing, Product Information Management, Operations & Supply Chain

        We are happy to share some insights about inriver drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Marketing, Product Information Management, Operations & Supply Chain

        We are happy to share some insights about Syndigo drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Marketing, Product Information Management, Operations & Supply Chain

        We are happy to share some insights about Salsify drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Marketing, Product Information Management, Operations & Supply Chain

        We are happy to share some insights about Akeneo drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Marketing, Product Information Management, Operations & Supply Chain

        We are happy to share some insights about Informatica drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Marketing, Product Information Management, Operations & Supply Chain

        The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

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        Topics: Marketing, Digital Technology, Digital Business

        Marketing and Customer Experience (CX) are typically treated as separate business functions or, in some cases, poorly connected. But there is a growing effort to (effectively) conjoin these areas as organizations are discovering that these departments and processes are more successful if they work together to facilitate/promote a unified approach to the customer life cycle.

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        Topics: Customer Experience, Marketing, Digital Marketing, intelligent marketing, Customer Experience Management, Digital Experience Platform

        The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT that optimizes organizational resilience and workforce readiness.

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        Topics: Marketing, Digital Marketing, intelligent marketing, Digital Innovation Awards, Customer Experience Management
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        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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