Market Perspectives

AppsFlyer Earns Marketing Digital Innovation Award for 2023

Posted by Ventana Research on Jun 5, 2023 5:00:00 AM

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

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Topics: Marketing, Digital Marketing, intelligent marketing, Customer Experience Management

insightsoftware Is a Vendor of Merit in Product Experience Management

Posted by Ventana Research on Apr 5, 2023 5:00:00 AM

We are happy to share some insights about insightsoftware drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Product Information Management, Operations & Supply Chain

Precisely Is a Vendor of Merit in Product Experience Management

Posted by Ventana Research on Apr 4, 2023 5:00:00 AM

We are happy to share some insights about Precisely drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Product Information Management, Operations & Supply Chain

Oracle Is a Vendor of Merit in Product Experience Management

Posted by Ventana Research on Apr 3, 2023 5:00:00 AM

We are happy to share some insights about Oracle drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Product Information Management, Operations & Supply Chain

Sales Layer Is a Vendor of Merit in Product Experience Management

Posted by Ventana Research on Mar 31, 2023 5:00:00 AM

We are happy to share some insights about Sales Layer drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Product Information Management, Operations & Supply Chain

Perfion Is a Vendor of Assurance in Product Experience Management

Posted by Ventana Research on Mar 30, 2023 5:00:00 AM

We are happy to share some insights about Perfion drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Product Information Management, Operations & Supply Chain

IBM Is a Vendor of Merit in Product Experience Management

Posted by Ventana Research on Mar 29, 2023 5:00:00 AM

We are happy to share some insights about IBM from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Product Information Management, Operations & Supply Chain

Contentserv Is Vendor of Assurance in Product Experience Management

Posted by Ventana Research on Mar 28, 2023 5:00:00 AM

We are happy to share some insights about Contentserv drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Product Information Management, Operations & Supply Chain

Bluestone PIM Is a Vendor of Assurance in PXM

Posted by Ventana Research on Mar 27, 2023 5:00:00 AM

We are happy to share some insights about Bluestone PIM drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Product Information Management, Operations & Supply Chain

Pimcore Is Rated Innovative in Product Experience Management

Posted by Ventana Research on Mar 24, 2023 5:00:00 AM

We are happy to share some insights about Pimcore drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Product Information Management, Operations & Supply Chain

Viamedici Is Rated Innovative in Product Experience Management

Posted by Ventana Research on Mar 23, 2023 5:00:00 AM

We are happy to share some insights about Viamedici drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Product Information Management, Operations & Supply Chain

Stibo Systems Is Rated Exemplary in Product Experience Management

Posted by Ventana Research on Mar 22, 2023 5:00:00 AM

We are happy to share some insights about Stibo Systems drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Product Information Management, Operations & Supply Chain

Inriver Is Rated Exemplary and Leader in Product Experience Management

Posted by Ventana Research on Mar 21, 2023 5:00:00 AM

We are happy to share some insights about inriver drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Product Information Management, Operations & Supply Chain

Syndigo Is Rated Innovative in Product Experience Management

Posted by Ventana Research on Mar 20, 2023 5:00:00 AM

We are happy to share some insights about Syndigo drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Product Information Management, Operations & Supply Chain

Salsify Is Rated Exemplary in Product Experience Management

Posted by Ventana Research on Mar 17, 2023 5:00:00 AM

We are happy to share some insights about Salsify drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Product Information Management, Operations & Supply Chain

Akeneo Is Exemplary and Leader in Product Experience Management

Posted by Ventana Research on Mar 16, 2023 5:00:00 AM

We are happy to share some insights about Akeneo drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Product Information Management, Operations & Supply Chain

Informatica Is Rated Exemplary and an Overall Leader in Product Experience Management

Posted by Ventana Research on Mar 15, 2023 5:00:00 AM

We are happy to share some insights about Informatica drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Product Information Management, Operations & Supply Chain

Avaya Earns Digital Leadership Award with Upland and Salesforce

Posted by Ventana Research on Dec 14, 2022 5:00:00 AM

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

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Topics: Marketing, Digital Technology, digital business

Adobe Unifies Marketing and CX

Posted by Ventana Research on Sep 13, 2022 5:00:00 AM

Marketing and Customer Experience (CX) are typically treated as separate business functions or, in some cases, poorly connected. But there is a growing effort to (effectively) conjoin these areas as organizations are discovering that these departments and processes are more successful if they work together to facilitate/promote a unified approach to the customer life cycle.

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Topics: Customer Experience, Marketing, Digital Marketing, intelligent marketing, Customer Experience Management, Digital Experience Platform

CSG Earns Marketing Digital Innovation Award for 2022

Posted by Ventana Research on Aug 3, 2022 5:00:00 AM

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT that optimizes organizational resilience and workforce readiness.

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Topics: Marketing, Digital Marketing, intelligent marketing, Digital Innovation Awards, Customer Experience Management

Shiseido Group Earns Digital Leadership Award in Marketing with Reltio for 2021

Posted by Ventana Research on Jan 14, 2022 5:00:00 AM

The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed improvements across their people, processes, information and technology.

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Topics: Marketing, Marketing Performance Management, Product Information Management, Digital Marketing, Conversational Marketing, Digital Experience Platform, Digital Communications

Technical College System Earns Digital Leadership Award in Customer Experience with Salesforce and TargetX for 2021

Posted by Ventana Research on Jan 10, 2022 5:00:00 AM

The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed improvements across their people, processes, information and technology.

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Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, AI & Machine Learning, Experience Management, Digital Communications, Analytics & Data

Chewy Earns Digital Leadership Award in Data with Alation for 2021

Posted by Ventana Research on Jan 7, 2022 5:00:00 AM

The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed improvements across their people, processes, information and technology.

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Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, AI & Machine Learning, Experience Management, Digital Communications, Analytics & Data

Emerson Earns Digital Leadership Award in Analytics with Domo for 2021

Posted by Ventana Research on Jan 6, 2022 5:00:00 AM

The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed improvements across their people, processes, information and technology.

Read More

Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, AI & Machine Learning, Experience Management, Digital Communications, Analytics & Data

Migros Aare Earns Overall Digital Leadership Award with Unit4 for 2021

Posted by Ventana Research on Jan 5, 2022 5:00:00 AM

The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed improvements across their people, processes, information and technology.

Read More

Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, AI & Machine Learning, Experience Management, Digital Communications, Analytics & Data

Guide Successful Technology Vendor Selections for Best Outcomes

Posted by Ventana Research on Nov 8, 2021 5:00:00 AM

Business improvement stems from technology investments that advance automation and apply intelligence to your work and processes, increasing the potential achievement of desired outcomes. Assessing vendors and utilizing technology for optimization and innovation is the foundation for digital transformation, and our chief research officer asserts that by 2025, over one-half of organizations will determine that the chaos of digital technology usage requires a rationalization of vendors to ensure operational excellence.

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Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Digital Technology, Operations & Supply Chain, digital business, Office of Sales