Market Perspectives

PROS Maximizes Pricing for Revenue Impact

Posted by Ventana Research on Apr 18, 2023 5:00:00 AM

PROS is an award-winning provider of artificial intelligence-powered pricing and revenue management software applications. The PROS platform is designed to help organizations optimize pricing and revenue management capabilities. The platform uses AI and machine learning to analyze large amounts of data and provide businesses with insights into pricing trends, customer behavior and market dynamics. With this information, organizations can make data-driven pricing decisions that maximize revenue and profitability.  

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Topics: revenue management, Office of Revenue

Ayara’s Frictionless Guardrails Prevent Revenue Leakage

Posted by Ventana Research on Mar 8, 2023 5:00:00 AM

Economic uncertainty has organizations focused on sustained, profitable growth. Ensuring profitability is more complex, however, with mixed-revenue models like subscriptions and usage-based offers. Omnichannel selling brings different costs, and margin is typically examined as a post-sale event when it’s too late to influence profit.

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Topics: revenue management, Revenue Performance Management, Office of Revenue

Mediafly Helps Organizations Optimize Revenue Streams

Posted by Ventana Research on Feb 9, 2023 5:15:00 AM

In today's market, businesses are facing increased competition and pressure to grow revenue. This is especially true for organizations operating in industries that have been disrupted by technology, such as media, entertainment, retail and travel. In this environment, it is essential for businesses to have a clear understanding of revenue streams and be able to quickly and effectively adjust pricing and sales strategies to capitalize on new opportunities and mitigate risks.

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Topics: sales engagement, revenue management, Office of Revenue

BillingPlatform Enables Quote-to-Cash Monetization

Posted by Ventana Research on Dec 13, 2022 5:00:00 AM

While the billing software provider market is well-established and mature, a new breed of vendors has emerged. These applications address billing but, more importantly, enable organizations to adopt advanced digital business models, maximizing existing investments in front- and back-office systems.

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Topics: Subscription Management, revenue management, Office of Revenue

Conga Automates the Revenue Life Cycle from Quotes to Contracts

Posted by Ventana Research on Oct 11, 2022 5:00:00 AM

The current sales cycle software space is one of complexity. Business-to-business sales across all industries are becoming more complex and require more care in their management. The rise of the subscription economy is one example contributing to this complexity. Buyers are not just buying one product at a time, but rather could be buying multiple products over different periods of time, with renewals on a monthly, quarterly or annual basis.

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Topics: revenue management, Revenue Performance Management, Office of Revenue

Thomson Reuters Earns Digital Leadership Award in Office of Sales with Mindtickle for 2021

Posted by Ventana Research on Jan 18, 2022 5:00:00 AM

The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed improvements across their people, processes, information and technology.

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Topics: Sales, Sales Performance Management, Digital Commerce, Subscription Management, partner management, sales engagement, revenue management, Revenue Performance Management

Clari Enables Improved Performance in Revenue Operations

Posted by Ventana Research on Oct 25, 2021 5:00:00 AM

For disruptive technology companies, maturity is often accompanied by the realization that customer retention and expansion are as important as a new logo acquisition. Arriving at this realization is one thing; reorienting your organization to it is another. The necessity of aligning revenue-generating functions in business-to-business technology has been common knowledge for quite some time. Still, organizations have only recently begun to implement dedicated, centralized revenue functions.

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Topics: Sales, Sales Performance Management, sales engagement, revenue management