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    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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        Market Perspectives

        Microsoft quietly entered the contact center market in 2022, building on steady development of support tools and the acquisition of Nuance to offer a modern, digital-first, contact-center-in-the-cloud suite called the Microsoft Digital Contact Center Platform. This comes at a time when the market for contact center operational systems is in flux due to shifts in how consumers behave and the advancement of core technologies that disrupt traditional ways of doing business. Vendors in the space...

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        Topics: Customer Experience, Contact Center

        We are happy to share some insights about Paylocity drawn from our latest Value Index research, Ventana Research Value Index: Total Compensation Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Human Capital Management, Total Compensation Management

        We are happy to share some insights about Infor drawn from our latest Value Index research, Ventana Research Value Index: Total Compensation Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Human Capital Management, Total Compensation Management

        We are happy to share some insights about HiBob drawn from our latest Value Index research, Ventana Research Value Index: Total Compensation Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Human Capital Management, Total Compensation Management

        We are happy to share some insights about PeopleFluent drawn from our latest Value Index research, Ventana Research Value Index: Total Compensation Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Human Capital Management, Total Compensation Management

        We are happy to share some insights about UKG drawn from our latest Value Index research, Ventana Research Value Index: Total Compensation Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Human Capital Management, Total Compensation Management

        Twilio is a technology provider in the cloud communication and customer engagement industries. Founded in 2008, the company has grown to serve over 190,000 customers worldwide, including large enterprises in technology, healthcare, finance and retail. Twilio's platform enables organizations to communicate with customers across various channels, including voice, text, email and video.

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        Topics: Customer Experience, Contact Center, Customer Experience Management, Digital Communications

        We are happy to share some insights about Ceridian drawn from our latest Value Index research, Ventana Research Value Index: Total Compensation Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Human Capital Management, Total Compensation Management

        PROS is an award-winning provider of artificial intelligence-powered pricing and revenue management software applications. The PROS platform is designed to help organizations optimize pricing and revenue management capabilities. The platform uses AI and machine learning to analyze large amounts of data and provide businesses with insights into pricing trends, customer behavior and market dynamics. With this information, organizations can make data-driven pricing decisions that maximize revenue...

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        Topics: revenue management, Office of Revenue

        We are happy to share some insights about Workday drawn from our latest Value Index research, Ventana Research Value Index: Total Compensation Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Human Capital Management, Total Compensation Management

        We are happy to share some insights about Salary.com drawn from our latest Value Index research, Ventana Research Value Index: Total Compensation Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Human Capital Management, Total Compensation Management

        We are happy to share some insights about Unit4 drawn from our latest Value Index research, Ventana Research Value Index: Total Compensation Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Human Capital Management, Total Compensation Management

        We are happy to share some insights about Payscale drawn from our latest Value Index research, Ventana Research Value Index: Total Compensation Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Human Capital Management, Total Compensation Management

        The use of technology to manage source-to-pay as an end-to-end process beginning with vendor selection has grown significantly over the past five years. (Procure-to-pay is a related process that begins after vendor selection and P2P is a commonly used abbreviation covering both.) Organizations are looking to increase efficiency while promoting greater effectiveness by strategically taking early payment discounts, having more immediate and deeper insight into spend to achieve greater control and...

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        Topics: Office of Finance, ERP and Continuous Accounting, Supplier Relationship Management, Procure-to-Pay, Purchase-to-Pay, Purchasing / Sourcing / Payments

        Contentsquare is a digital experience analytics platform provider that helps organizations understand and optimize a customer’s digital journey. The company's platform provides customer behavior analysis, experience optimization and personalization, all of which help businesses improve digital experiences.

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        Topics: Customer Experience, Customer Experience Management

        We are happy to share some insights about beqom drawn from our latest Value Index research, Ventana Research Value Index: Total Compensation Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Human Capital Management, Total Compensation Management

        We are happy to share some insights about SAP drawn from our latest Value Index research, Ventana Research Value Index: Total Compensation Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Human Capital Management, Total Compensation Management

        We are happy to share some insights about Cegid Group drawn from our latest Value Index research, Ventana Research Value Index: Learning Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Human Capital Management, Learning Management

        We are happy to share some insights about ADP drawn from our latest Value Index research, Ventana Research Value Index: Total Compensation Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Human Capital Management, Total Compensation Management

        We are happy to share some insights about D2L drawn from our latest Value Index research, Ventana Research Value Index: Learning Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Human Capital Management, Learning Management

        We are happy to share some insights about Oracle drawn from our latest Value Index research, Ventana Research Value Index: Total Compensation Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Human Capital Management, Total Compensation Management

        We are happy to share some insights about Axonify drawn from our latest Value Index research, Ventana Research Value Index: Learning Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Human Capital Management, Learning Management

        The management and effectiveness of work is a priority for every organization, but the technology in use may not be helpful in reaching these goals. Challenges in outdated work management tools can arise when projects switch hands between various roles and departments, resulting in tasks and dependencies being transitioned without full information on items like deadlines and resources. Basic methods, such as assigning tasks via email, cannot be tracked, analyzed or viewed by other workers. By...

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        Topics: Digital Business, Work Management

        We are happy to share some insights about insightsoftware drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Marketing, Product Information Management, Operations & Supply Chain

        We are happy to share some insights about 360Learning drawn from our latest Value Index research, Ventana Research Value Index: Learning Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Human Capital Management, Learning Management

        The use of technology to manage procure-to-pay as an end-to-end process has grown significantly over the past five years as organizations look to increase efficiency while promoting greater effectiveness. Beyond efficiency gains, benefits include strategically maximizing early payment discounts, having more immediate and deeper insight into spend to achieve greater control and optimizing supplier relationships. The related and often interchangeable term, source-to-pay, views the process...

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        Topics: Office of Finance, ERP and Continuous Accounting

        We are happy to share some insights about Precisely drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Marketing, Product Information Management, Operations & Supply Chain

        We are happy to share some insights about Workday drawn from our latest Value Index research, Ventana Research Value Index: Learning Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Human Capital Management, Learning Management

        We are happy to share some insights about Oracle drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Marketing, Product Information Management, Operations & Supply Chain
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        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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