Market Perspectives

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

The management and effectiveness of work is a priority for every organization, but the technology in use may not be helpful in reaching these goals. Challenges in outdated work management tools can arise when projects switch hands between various roles and departments, resulting in tasks and dependencies being transitioned without full information on items like deadlines and resources. Basic methods, such as assigning tasks via email, cannot be tracked, analyzed or viewed by other workers. By tracking assignments systematically in a dedicated application, even the smallest task can be evaluated to assess for necessary changes and influence on objectives. Work management is defined by Ventana Research as a unified process to plan and execute work with activities and tasks using the allocated resources available to ensure efficient execution of tasks and increase worker productivity.

Organizations that have a distributed, remote and hybrid workforce are expected to adapt to a faster pace in completing tasks and resources that are ever changing in availability. With priorities for projects constantly changing and workers transferring to different organizations, it is critical to provide an accessible and productive work experience. A clear and adaptable work plan with defined tasks and activities is the first step to enable effective collaboration, not only between team members but across departments. Organizations looking to optimize work planning should consider adopting a work management platform, defined by Ventana Research as a unified process to plan and execute work with activities and tasks using the allocated resources available.

Workers and customers are interacting across a variety of channels as cloud digital communications continue to expand with new potential for every organization. Phone, email, text, video and messaging are some of the ways people communicate in, and outside of, an organization. Implementing contemporary technology can improve day-to-day conversations to increase customer satisfaction and decrease employee turnover rates.

The ever-evolving hybrid workforce requires cloud communication tools that meet the needs of digital businesses. This transition has forced organizations to reevaluate existing digital communication services to ensure they meet the demands of today’s workers and customers.

The corporate workforce has been scattered into all types of work environments, from the comfort of a formal home office to cubicles in a glass building. These new options were inevitably created by the 2019 COVID pandemic. As a result, organizations have struggled to accommodate the digital communications needs of the now-established hybrid workforce to ensure seamless operations and business continuity. Organizations that want a comprehensive approach to digital communications will need to employ software that can meet the needs of workers who choose to work remotely or in-person, to promote inclusivity in the workplace culture.

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase professional leadership and their use of business applications or technology that contribute to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to the organization’s success and championed improvements across people, processes, information and technology.

The impacts of the coronavirus pandemic are still affecting the market as organizations look to focus on business continuity for future operations and to fulfill the requirements of a hybrid workforce. Organizations must meet the expectations of the workforce and customers who require digital communication that is straightforward and easily available to provide engagement and sufficient experience in using the technology. Digital communication software allows organizations to facilitate collaboration between the workforce and customers, ensuring that operational challenges are tackled any moment of the day or even in catastrophic events.

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

The customer expectation for simple communication accessible via any device is not a new concept that emerged from the pandemic but a precept that, in addition to a positive customer experience, ensures business continuity and resilience across the workforce. Customer experiences are impacted by the quality of communication between workers, and organizations should reevaluate current systems to provide adequate customer service.

Organizations are reevaluating digital communication platforms to meet the demands of a more resilient hybrid and mobile workforce. Outdated and disjointed communication software can cause delays in projects, impacting use of resources, costs, profitability and customer satisfaction. All organizations should adopt software that meets the digital standards of today’s workforce.

The potential of the workforce relies on the ability of team members to efficiently communicate and share information with one another and external customers, partners and suppliers. Disjointed communication leads to halts in projects and overall growth potential. A digital platform tailored to an organization’s needs will allow workers to effectively complete tasks and provide the resilience needed for organizations to thrive in any situation.

Ensuring continuous collaboration and digital communication across an organization advances its ability to engage workers and maintain workforce resilience and readiness. Achieving this goal requires a platform that enables business operations to continue under any circumstance.

The hybrid work model is being adopted as the standard for organizations after the pandemic unveiled the weak foundation of conventional business operations. More workers are now performing tasks both in the office and remotely. This, however, can lead to disorganized communication between peers. Workers feel secluded from each other. Additionally, existing methods and tools for collaboration and communication have not been effective in addressing more pressing work demands. Organizations need to consider if their current communications system is meeting the needs of their workforce, what we call digital communications. Microsoft’s communications platform, Microsoft Teams, aims to connect workers to foster collaboration, regardless of their work location.

Remote and hybrid work environments are prevailing in enterprises, regardless of size. The pandemic caused long-lasting disruption in traditional business operations, requiring organizations to rethink digital communication inside and outside the workplace. The expectation today is that a digital communications platform will meet the unique needs of an organization. Teams must be equipped with cloud-based technology that is easily accessible and enables business communication, such as chat with messaging and video meetings to occur with anyone, anywhere and at any time. A secure and reliable digital communications platform can enhance the quality of collaboration and the service offered to customers and to that point we have published a perspective. To that end, Zoho has created an integrated suite, Zoho Workplace, which provides a unified digital communications platform and tools in a unified experience.

Organizations that use technology for work management have a competitive advantage over those without collaborative, digital systems. However, existing work management technology may not be sufficient to keep up with the rate of digital work that is being performed.

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT that optimizes organizational resilience and workforce readiness.

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT that optimizes organizational resilience and workforce readiness.

The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed improvements across their people, processes, information and technology.

Business improvement stems from technology investments that advance automation and apply intelligence to your work and processes, increasing the potential achievement of desired outcomes. Assessing vendors and utilizing technology for optimization and innovation is the foundation for digital transformation, and our chief research officer asserts that by 2025, over one-half of organizations will determine that the chaos of digital technology usage requires a rationalization of vendors to ensure operational excellence.

The virtualization of business and the evolution of digital transformation to applications and systems that operate in cloud computing — or the “as-a-service” environment — has fragmented enterprise and data architectures. The role of cloud computing has become a utility to provide elastic resources in support of operational needs. For example, data in the cloud requirements are provided by third-party vendors, managing security and storage of data outside the organization.

Performance management helps organizations understand, optimize and align performance through a variety of methods and processes and is an essential part of what is called digital business. For many organizations, engaging employees through a series of check-ups, goal tracking and kudos to encourage and motivate them helps ensure that expected people and operational performance is realized. But in a changing world and workplace culture where workers prioritize mental health and organizations view working from home as a positive change, vendors of performance management applications must provide tools that help leadership adapt.

Business continuity — especially during a pandemic, natural disaster, cyber event or geopolitical situation — requires business and risk mitigation processes. Unfortunately, few organizations are prepared to respond appropriately. Whether an organization rises to the challenge or descends into survival mode is determined by the way it meets the expectations of the workforce, customers, stakeholders and potentially shareholders.