Market Perspectives

A productive and engaged workforce is fundamental to many successful enterprises/organizations. But the pandemic has created unique challenges to “business as usual” and has transformed the employee experience across nearly all aspects. This transformation is an opportunity for organizations to reinvent their workplace, especially in consideration of remote personnel who may be spread across all regions of the globe but still need to feel connected and work efficiently. One key to providing a positive and meaningful workplace environment is supporting high-value interactions between employee and employer. These can be seen across organizations’ workflows, for example, by enabling a unified and personalized employee experience using intelligent workflows for complex processes like onboarding, training, coaching and the employee lifecycle. Ventana Research has asserted by 2024, personalization capabilities in HCM systems will allow three-quarters of organizations to benefit from recommendations that make the employee experience more meaningful, satisfying and productive.

Organizations face a variety of data and analytics challenges resulting from growth and increased scale. Multiple tools and techniques are needed to derive value from various databases. But, adding more systems means adding more complexities, which can slow operations and add costs for maintaining additional systems. SQL databases have been very popular among organizations for storing and managing data. These databases enable workers to manage and analyze massive volumes of data quickly and reliably.

In the present-day market where the gap between consumers and the vendors they engage is shrinking, an organization’s ability to deliver a personalized customer experience is more important than ever. Consumers expect interactions that are intuitive, agile and accessible across a wide variety of channels. Ensuring an experience that exceeds expectation and creates an environment that is relational rather than transactional, however, is becoming increasingly challenging.