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Ventana Research Kicks Off Market Research into Internet of Things

New benchmark research to examine data and analytics that enable business innovation and provide operational intelligence

Bend, OR / Apr 18, 2016 / by Ventana Research

Ventana Research today launched its latest market research study, The Internet of Things and Operational Intelligence, which will identify best practices associated with these cutting-edge technologies and processes. The Internet of Things (IoT) involves a new digital connectivity to devices and sensors in homes, businesses, vehicles and potentially almost anywhere. This innovation means that virtually any device can generate and transmit data about its operations – data to which analytics can be applied to facilitate monitoring and a range of automatic functions.

This new research will assess the challenges associated with this technological innovation, including how event- and message-based architectures impact existing networks, applications, databases, business intelligence systems and data warehouses.


The research will assess the capability of tools and processes to support IoT with operational intelligence, event processing, enterprise messaging, activity monitoring, event-based modeling, and rules and process development. It will examine the capture and analysis of events and data through instrumentation, networking and machine-to-machine interactions of many types.

This benchmark research by Ventana Research will explore organizations’ experiences with initiatives related to events and data; it also will examine attempts to align IT projects, resources and spending with new business objectives that demand real-time intelligence and event-driven architectures. The research will investigate how organizations are increasing their responsiveness to events by rebalancing the roles of networks, applications and databases to reduce latency; it also will explore ways in which they are using sensor data and alerts to anticipate problematic events and identify opportunities to pursue.

We define operational intelligence as a set of event-centered information and analytic processes operating across an organization that enable people to use event information to take effective actions and make optimal decisions. It addresses the need of organizations to gain better awareness of events and patterns as they are happening rather than sifting through historical analysis. Our research into operational intelligence will identify existing and planned approaches and related technologies, best practices for implementing them and market trends that have arisen since our prior benchmark research on data and events through operational intelligence. The Internet of Things is the network of physical objects that can collect and exchange data. IoT can use operational intelligence to assist with the orchestration and analysis of data beyond on-premises data centers to the cloud and to the edge of the network where the objects reside.

“The rapid introduction of sensor enabled devices and machines with IoT capabilities has introduced a deluge of data that has become overwhelming for organizations to process and use operationally or for analytics,” said David Menninger, SVP research. “With this research we will find out how organizations are adapting to the real-time data that is being generated and how it can be efficiently processed to support the needs of the organization but also the needs of the consumer or device. Our research over the last decade in operational intelligence and data flowing through events has indicated a lack of preparation in the software and skills for this new generation of technological evolution.”

This benchmark research by Ventana Research will identify trends, market opportunities and organizational requirements associated with the Internet of Things, operational intelligence, event processing, activity and event monitoring, visualization, event modeling and other related tools and technologies.

Those interested in learning more about or participating in this benchmark research can do so at Ventana Research provides qualified research participants with an incentive and complimentary report of the research findings as well as access to a free educational webcast on best practices from the benchmark research. Ventana Research has sponsors including Pentaho Corporation and Teradata.

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit

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