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        Ventana Research launches Internet of Things (IoT) Market Research

        Newest research program aims to assess the IoT market and its business impact to provide guidance on this innovative  technology

        Ventana Research today launched its latest benchmark research initiative into the Internet of Things (IoT). This research will provide a detailed picture of the current state and future direction of IoT. It will also identify technologies and processes that organizations are deploying and exploiting related to IoT, examine the IoT market impact on businesses and competition and explore driving forces behind IoT initiatives.

        VentanaResearch_Internet_of_Things_2019_Benchmark_LogoToday’s fast-paced, 24/7 world has forced organizations to reduce the latency between when events and transactions are performed by machines and when systems are made aware of and process them. The introduction of low-cost sensors and the instrumentation of devices ranging from appliances and airline engines to crop management and animal feeding systems further creates opportunities that have never before existed. Organizations are recognizing the need to implement technology and develop practices that collect and process events, correlate them into meaningful patterns and use workflow, rules and analytics to guide how employees and automated processes should react, and are allocating resources and investments to gain competitive advantages.

        The benchmark research will identify, explore and quantify key aspects of the future of IoT. These aspects will include the mandate within organizations to collect and capitalize on sensor data; how well or poorly it is performing and why; the challenges it faces; and the role of people, processes, information and software in addressing those challenges. This research will also explore what types of organizations are interested in investing in improvements to IoT, why they are interested and, with respect to software and technology, who in the organization makes the purchase decisions, on what time frame and using what selection criteria.

        “The Internet of Things is not just a fad in the consumer space that connects smart speakers and light bulbs,” said David Menninger, SVP & Research Director. “Businesses are gaining competitive advantages from the data they can gather through connected sensors and real-time data feeds. As tools and systems become more interconnected, we anticipate organizations will uncover new efficiencies, new opportunities, and new threats that would have never otherwise been known or anticipated.”

        Those interested in learning more about or participating in this benchmark research can do so at www.ventanaresearch.com/benchmark/big_data/the_internet_of_things. Ventana Research, a leading business technology research and advisory services firm, provides qualified research participants with an incentive and complementary report, which includes both key insights and best practices from the benchmark research.

        About Ventana Research

        Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

        Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com.

        Media: Interviews are available upon request.

        Tweet this:  News: @VentanaResearch starts new research in #IoT http://bit.ly/2JqjA6R

        Media Contact:
        Marketing
        marketing@ventanaresearch.com

        Ventana Research

        Ventana Research

        Ventana Research is the most authoritative and respected market research and advisory services firm focused on improving business outcomes through optimal use of people, processes, information and technology. Since our beginning, our goal has been to provide insight and expert guidance on mainstream and disruptive technologies. In short, we want to help you become smarter and find the most relevant technology to accelerate your organization's goals.



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