<< Back to Press Releases Index
Ventana Research Unveils Dynamic Insights for Sales Analytics
New research on sales analytics will help assess and guide sales organizations
Ventana Research announced today its latest Dynamic Insights research endeavor on sales analytics. Sales analytics, one of the key topics of sales expertise for Ventana Research, is an area where organizations find the best success when teams can build plans, measure actions and review performance using objective results instead of intuition.
The Ventana Research Dynamic Insights on Sales Analytics immediately provides the research participant with an assessment of his or her company’s efforts, as well as research- and experience-based advice on next steps to improve. For our clients, this represents an opportunity to receive trusted and actionable research to support decisions within their organization. The real-time research results range from prioritizing application and technology investments to best practices that are most relevant to the organization’s efforts. The focus on Sales Analytics addresses problems with trust in data, using metrics, spreadsheet reliance and much more.
"Sales analytics underpins much of what sales does every day, but often the metrics are built with intuition or a portfolio of spreadsheets,” said Mark Smith, CEO & Chief Research Officer at Ventana Research. “To effectively lead and operate sales will require a portfolio of analytics designed to reflect the operations and performance of the selling activities and plans. The Ventana Research Dynamic Insights on Sales Analytics will provide insight — and most importantly, actions that can be taken immediately — to improve any sales organization’s analytics efforts.”
To learn more about the Ventana Research Dynamic Insights, visit: https://www.ventanaresearch.com/dynamic-insights
About Ventana Research
Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.
Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com.
Media: Interviews are available upon request.
Media Contact:
Marketing
marketing@ventanaresearch.com
About ISG Software Research
ISG Software Research provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through our community, and we provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Our premier service, ISG Software Research On-Demand, provides structured education and advisory support with subject-matter expertise and experience in the software industry. ISG Research Buyers Guides support the RFI/RFP process and help enterprises assess, evaluate and select software providers through tailored Assessment Services and our Value Index methodology. Visit www.isg-research.net/join-our-community to sign up for free community membership with access to our research and insights.
About ISG Research
ISG Research™ provides subscription research, advisory consulting and executive event services focused on market trends and disruptive technologies driving change in business computing. ISG Research™ delivers guidance that helps businesses accelerate growth and create more value. For more information about ISG Research™ subscriptions, please email contact@isg-one.com.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including AI and automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs 1,600 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data.
For more information, visit isg-one.com.