Ventana Research announced today its newest market research endeavor on sales planning in the form of a new Ventana Research Dynamic Insights. The Ventana Research Dynamic Insights methodology delivers market research that can provide continuous insights and identify market changes in real-time, while also providing direct feedback to survey participants. Sales planning, one of the key topics of sales expertise for Ventana Research, is an area in which organizations find the best success when teams can build plans that are based on a common environment with analytics and insights that guide action and decisions on those plans.
The Ventana Research Dynamic Insights on Sales Planning immediately provides the research participant with an assessment of his or her company’s efforts, as well as research- and experience-based advice on next steps to improve. For our clients, this represents an opportunity to receive trusted and actionable research to support decisions within their organization. The real-time research results range from prioritizing application and technology investments to best practices that are most relevant to the organization’s efforts. The focus on Sales Planning addresses problems with linking plans to performance and how sales can more effectively collaborate with the rest of the organization. For effective sales planning, organizations must connect accounts, incentives, quotas, resources, territories and other key information to enable the best possible sales performance.
"Sales organizations struggle with planning because they are strapped with many sources of data. They also encounter ‘the spreadsheet dilemma’ that prevents a continuous and well-connected planning process that is linked to actions and outcomes,” said Mark Smith, CEO & Chief Research Officer at Ventana Research. “To effectively plan will require the proper technology, effective processes and good application of the best practices that guide sales operations and leadership to the level of excellence they deserve. The Ventana Research Dynamic Insights on Sales Planning will provide insight—and most importantly, actions that can be taken immediately—to improve any sales organization’s planning efforts.”
To learn more about the Ventana Research Dynamic Insights, visit: https://www.ventanaresearch.com/dynamic-insights
About Ventana Research
Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.
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