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        Ventana Research Publishes 2020 Research Agenda for Technology in Business

        Research firm for 17 years has released its comprehensive research agenda to digitally transform organizations

        Ventana Research today unveiled a distinctively focused and digitally innovative research agenda for 2020. This agenda details the areas of expertise the firm will focus on this year. The research described in this annual agenda and continuously updated research calendar provides support to enable business and IT to maximize and refine their people, processes, information and technology using enterprise software.

        2020 Research AgendaThis 2020 research agenda reflects a significant advancement from last year, taking into account changes as businesses evolve at an ever-accelerating pace. The research focuses on digital technology innovations that are changing the way business operates: analytics and data, artificial intelligence (AI) and machine learning (ML), blockchain, collaborative computing, conversational computing, eXtended reality (XR), internet of things (IoT), mobile computing and robotic process automation (RPA).

        These digital technologies embrace cloud computing and the integration of applications and systems required for hybrid and enterprise use. The research will assess the impacts of these technologies in business and processes spanning the office of finance, human capital management (HCM), sales, marketing, customer experience (CX), operations and supply chain, and IT functions in more than 20 vertical industries.

        Ventana Research in 2020 continues to bring its Dynamic Insights and Benchmark Research, now operating a continuous manner, along with new market research initiatives that will enable the firm to provide cutting-edge guidance on best practices and market trends. In addition, its unique RFI- and RFP-focused Value Index helps organizations assess existing and new technology in a practical and realistic manner. This innovative market research helps guide buyers to prioritize their efforts and ensure they make best possible decisions and reach their optimal outcomes.

        This research agenda, produced annually, is designed to enable businesses to plan and gain insights from trends and best practices so they can retain and advance their competitive edge in 2020. It also highlights the unique experience- and research-based services Ventana Research provides and offers a roadmap for the year ahead that includes the most authoritative guidance available on best practices to support informed technology choices, using a time-tested research methodology and experience gained from decades in the market research industry. All research and education is provided directly to a community of members worldwide at and through digital and conversational advisory methods.

        "In 2020, we start a new decade that will be transformative for organizations — one that will either propel businesses embracing digital transformation and innovation forward or will leave organizations without the right prioritized investments digitally disrupted and suffering the consequences,” said Mark Smith, CEO and chief research officer of Ventana Research. “This is a year to focus on not just how emerging technologies can optimize business potential, but strategies and methods to revolutionize the experience of business and work. As organizations realize the demands of continuous and real-time operations, they must have technologies that can operate at the same pace. To stay ahead, organizations will need to ensure they are relying on authoritative advice and guidance that comes from research and the experience and expertise required to guide and find value from technology investments.

        “A focus on the digital workplace and the experience across all people and processes is essential to be able to navigate the decade ahead,” Smith said. “We are excited to provide our comprehensive research agenda to the market, unlike our competition, which does not offer an agenda that’s publicly available. Our agenda is built on the expertise and experience of a world-class analyst and research team. We encourage any organization evaluating a research and advisory services firm to examine its investment into the market research and its relevance to ensure you get the advice and guidance you expect. In addition, our market assertions for 2020 reflect the intellectual knowledge and strategic guidance that should be expected from an industry analyst firm.”

        Ventana Research publicly posts its research agenda and framework for an entire year, its continuously updated monthly calendar and provides free access to market research. By doing so, Ventana Research aims to provide transparency to the market to help business understand key trends and areas to focus on.

        For more information about the research agenda, please visit any of our expertise pages, Analytics, Customer Experience, Data, Digital Technology, Human Capital Management, Marketing, Office of Finance, Operations & Supply Chain, or Sales, and download the research agendas for business and technology areas most important to your needs now. You can download all research agendas at Look also for Ventana Research’s daily market research facts and insights via its social media channels on Twitter at @VentanaResearch and on LinkedIn

        About Ventana Research

        Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

        Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit

        Media: Interviews are available upon request.

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        Ventana Research

        Ventana Research, now part of Information Services Group, provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through the Ventana Research community, and provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Sign up for free community membership to receive email notifications on research and insights.

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