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Ventana Research today launched its latest benchmark research initiative into the Big Data for Business. This research will provide a detailed picture of the current state and future direction of the internet of things. It will also identify tools, applications, and processes that companies are deploying to leverage big data, reveal how companies are determining investment allocations, examine the market impact big data is having on businesses and competition, explore driving forces behind big data initiatives, and more.

One of the most striking new opportunities big data presents for business is to be able to apply analytics to derive previously unavailable insights that can help address many data-dependent management and operational challenges – preventing fraud, for example, or ensuring security or integrating social media comments into customer data stores. Big data thus is a double-edged sword; while it creates promising new opportunities to use information to innovate, it also requires organizations to create more efficient processes and effective technology that will make information drawn from big data available to all who need it. Deciding how to approach big data management requires solid information about data and information management tools appropriate for today and also tomorrow – information from objective, methodical in-depth research that presents facts and not the opinions of a few.

The benchmark research will examine four key categories of big-data tools and processes: visual discovery, which enables users to analyze large heterogeneous data sets; artificial intelligence and machine learning, which facilitate identification, classification and deriving predictions from large data sets; real-time and streaming analytics, which provide fast analysis of operational big data in a production environment; and big data management technologies ranging from relational database management systems to Hadoop and NoSQL. It will also explore the types of data organizations are collecting, how that big data is being managed and the range of analytic techniques and tools that organizations have applied or are investigating.

“Big data is not just a niche initiative for enterprise organizations like it was over decade ago,” said David Menninger, SVP & Research Director. “Data drives businesses of all sizes and selecting the right approach to big data is difficult when prospective buyers lack knowledge of best practices and functional requirements for their industries and lines of business. To get the most out of their big data programs, businesses need to carefully consider their approach and management of that data.”

Those interested in learning more about or participating in this benchmark research can do so at www.ventanaresearch.com/benchmark/big_data/big_data_for_business. Ventana Research, a leading business technology research and advisory services firm, provides qualified research participants with an incentive and complementary report, which includes both key insights and best practices from the benchmark research.

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com.

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