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Ventana Research Begins New Market Research on Analytics and Data

Latest research aims to understand the changing nature of analytics and its impact on business

Bend, OR / Mar 04, 2020 / by Ventana Research

Ventana Research today launched its latest benchmark research initiative, focusing on Analytics and Data. The research will evaluate how analytics is evolving to address issues posed by big data, the cloud, the intensification of business collaboration, streaming data, mobile computing and location intelligence. We’ll examine the importance of various data Ventana_Research_Benchmark_Analytics&DataLogo200228sources in analytic processes and explore preferences for on-premises, cloud or hybrid deployments. We’ll also assess the importance of mobile and collaborative analytics, investigate how analytics are being embedded into applications and evaluate trends around artificial intelligence and machine learning.

Analytics can be used across every department in an organization, across the lines of business and IT. Organizations use analytics to track costs, create staffing plans, assess employee and supplier performance, identify variances and plan corrective actions. Analytics also help employees to coordinate actions and business processes toward a common mission and specific objectives. Operating without analytics would be like flying a plane without an instrument panel.

This continuous benchmark research is intended to produce insights that will illuminate approaches for applying analytics to data, producing information and enabling effective business decision-making. We’ll investigate barriers to adoption of analytics software and explore data and integration issues as well as architectural foundations for data and analytics. We also plan to examine the evolution of software and service purchasing criteria and deployment processes.

 “Today’s world runs on data, so to succeed organizations must use analytics to understand, plan and improve their operations,” said David Menninger, SVP & Research Director. “These days organizations need access to data from an array of sources beyond the company firewall to incorporate into their analytic processes and enterprise data models. Collecting this disparate and heterogeneous data can be complex. This research will investigate how organizations approach these challenges.”

Those interested in learning more about or participating in this benchmark research can do so at Ventana Research, a leading business technology research and advisory services firm, provides qualified research participants with an incentive and complementary report, which includes both key insights and best practices from the benchmark research.

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit

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