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Ventana Research Launches Dynamic Insights for Machine Learning

New research on machine learning will guide professionals with best practices and steps forward

Bend, OR / Jun 02, 2017 / by Ventana Research

Ventana Research announced today its newest market research endeavor on machine learning using its latest innovative service, Ventana Research Dynamic Insights. This new approach to research comes from the industry’s most trusted market research provider; one that has built its reputation on research facts that reliably guide buyers and organizations through evaluating the performance and effectiveness of their current environment and enables them to determine next steps. The new Ventana Research Dynamic Insights methodology delivers market research that can provide insights into the state of a market continuously and identify changes as they happen rather than in the time-delayed approach which is the industry-standard today.

The focus is on machine learning. It is one of the key topics of expertise for Ventana Research and a subset of its focus on analytics and big data which are supercharging a new generation of tools and applications. Over half of a million professionals have “machine learning” in their professional job title alone, providing proof that the shift in focus has occurred. Machine learning is the application of specific data science algorithms that become more accurate as the system records more outcomes and processes more data, and in turn, will result in people and technology being smarter and faster in their operations.

The Ventana Research Dynamic Insights on machine learning immediately provides to the research participant a dynamic assessment of his or her company’s efforts as well as research and experience-based advice on potential next steps to improve. For our clients, this will expand their opportunity to receive trusted and actionable research to support decisions within their organization. The real-time research results range from prioritizing application and technology investments to best practices that are most relevant to the organization’s efforts. The focus on machine learning uses the company’s extensive subject matter expertise and market research knowledge across lines of business and industries, combining them with state-of-the-art analytics and big data knowledge.

"Machine learning is fundamentally changing the technology industry and professional skills of organizations to examine the potential of data science and its programmatic efforts across business and IT,” said Mark Smith, CEO and Chief Research Officer at Ventana Research. “The opportunity to transition from legacy systems and methods of technology to the new digital future is significant and the organizations that adopt applications and tools with embedded and interconnect machine learning will be those that are able to survive in an evolving market.”

The Ventana Research Dynamic Insights is now available to participants for Machine Learning

To learn more about the Ventana Research Dynamic Insights, visit: 

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit

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