Press Releases

Marketing Services and Technology Sales Veteran, Deb Casey, Joins Ventana Research

New senior vice president appointed to head sales for the leading benchmark and advisory services firm

Bend, OR / Mar 06, 2013 / by Ventana Research

San Ramon, CA. March 6, 2013-Ventana Research announced today that industry veteran Deb Casey has joined the company as vice president of sales. Casey brings to Ventana Research more than two decades of experience in the high-tech sector, during which time she has sold and brought to market leading edge services.

Prior to joining Ventana Research, Casey was the senior vice president of sales at a marketing services firm where she built and led a sales organization. Prior to this Deb was also the vice president of sales at k-Byte Memory and Cal-Abco where she created and established a line of memory and storage products carried at major retailers in the US and Canada. There she also was responsible for the sales, products, operations and balance sheet of this division. She also served as the vice president of Sales at Cal-Abco.

"We are ecstatic about Deb joining our team," said Mark Smith, Ventana Research CEO and EVP of Research. "With her experience, she will bring new energy to the team and extend our best-in-class research and advisory services to a larger audience and help grow the organization utilizing our world class benchmarking and advisory services."

"With more than 20 years of experience as the head of sales, I've learned how to help clients identify their requirements and then provide them with the right product at the right time," Casey said.  "Joining Ventana Research provides me with an opportunity to use my experience to offer clients a product I can believe in. The analyst industry has a need for an independent voice with the experience, reputation and depth of research and coverage that Ventana Research offers."

Those that want to gain access to industry best-in-class industry research, insights and advice can set up an inquiry via or sign up for research- and advisory-based Ventana On-Demand Services.

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Google+.


To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit

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Media Contact:

Mendeil Bailey

(925) 242-2412