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        Market Research & Business Intelligence Expert Tony Cosentino Joins Ventana Research

        New research director to provide leadership in research and education


        SAN RAMON, CA, June 01, 2012 - Ventana Research announces a new addition to the research team with Tony Cosentino joining as VP & Research Director for Business Intelligence. Prior to joining Ventana Research, Tony Cosentino spent over twenty years in the technology industry conducting research and providing consulting services for companies such as General Electric, TNS and Ipsos. Tony has helped business and IT use technology across marketing, sales and customer service and brought one of the first global deployments of a web-based architecture for Voice of the Customer (VOC). His analytic expertise has been featured in a number of industry publications, including Business 2.0 and Marketing News. Tony is also an accomplished author of the book titled Into the River: How Big Data, the Long Tail, and Situated Cognition are Changing the World of Market Insights Forever; available now on

        "I am pleased to have Tony on our team. His level of expertise in research and business intelligence will further our mission to bring the best research and foresight to the market," noted Mark Smith, CEO & Chief Research Officer. "With so many changes in how analytics and information are created and consumed, the need for advice and education to reduce time and maximize relevance for better decision-making is critical."

        At Ventana Research, Tony will direct research and education focused on business analytics, including business intelligence, location intelligence and operational intelligence. In addition, he will examine how business and IT can utilize information and analytics to drive better decision making. Tony will be responsible for analyzing the intersection of information use and business technology innovations, including business analytics, big data, cloud computing, business collaboration, mobile technology and social media.

        Cosentino will be responsible for servicing Ventana Research clients across business and IT, ensuring they benefit from the company's world-class education and research through workshops, assessments and the new fact- and education-based advisory service called Ventana OnDemand. He will also be responsible for leading benchmark research, as well as vendor and product analysis and comparison called Ventana Research Value Index.

        "It's great to be part of such a dynamic and motivating team," said Tony Cosentino, VP & Research Director. "I look forward to helping advance the research and education in a critical technology category such as business intelligence."

        Those that want to gain access to Tony Cosentino's industry insights and advice can set up an inquiry through client services or sign up for research- and advisory-based Ventana OnDemand Services. Tony can be found on Twitter at @TonyCosentinoVR and on LinkedIn at To contact Tony directly, send an email to You can learn more about Ventana Research on LinkedIn

        About Ventana Research

        Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana OnDemand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

        Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Google+.

        To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit

        Media Contact:

        Kirsten Lowery

        (925) 242-2412

        Ventana Research

        Ventana Research

        Ventana Research, now part of Information Services Group, provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through the Ventana Research community, and provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Sign up for free community membership to receive email notifications on research and insights.

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