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Industry Guru Tony Compton Joins Ventana Research to Lead Sales and Marketing Research

New research director will provide leadership in the research for digital technologies in front office

Bend, OR / Jun 01, 2016 / by Ventana Research

Ventana Research announces a new addition to its market research team; Tony Compton joins as VP & Research Director of Sales and Marketing. Prior to joining Ventana Research, Tony Compton was the Managing Director at GettingPresence, and helped organizations with their marketing and sales effectiveness through communications and technology.

Tony will dedicate his time at Ventana Research to helping organizations accelerate the effectiveness of their digital technology – Something we feel helps market and sell products across every industry. Tony has 25 years of experience in the industry across several facets of customer relationship management (CRM). His experience in communications, marketing and professional services will shed light on how organizations should utilize digital technologies that are integrated and unified to meet the next generation of business requirements.VRLogobug200x2001.jpg

"I am ecstatic to have Tony join our team. His level of expertise in marketing and sales along with his passion to research and educate will further our mission to bring the most actionable insights and guidance to the market," said Mark Smith, CEO & Chief Research Officer. "Recent dramatic changes in marketing and sales requires a fresh approach that will cut the ties of past views of CRM and automation, helping the market advance to digital technologies that will help engage consumers and customers. The need for effective advice and education to reduce time, resources, and maximize the impact of managing and operating marketing and sales has never been more important. Our focus on business needs versus IT continues to be part of our differentiation over the last 13 years."

At Ventana Research, Tony will continue the Ventana Research tradition of in-depth research exploring people, process, information and technology issues behind sales and marketing processes. These areas include Salesforce automation, sales performance management, recurring revenue, product information management, digital commerce, marketing automation and performance management including planning and analytics, as well as new technologies that provide the ability to help organizations be effective in their execution and overall performance.

Tony will be responsible for analyzing the intersection of people and information with the processes and applications required for marketing and sales to not just be efficient, but effective. This will include the intersection of digital technology innovations including business analytics, big data, cloud computing, collaboration, gamification, Internet of Things, mobile technology and social media. Tony will be responsible for servicing Ventana Research clients across marketing, sales and those who provide applications and technology to this audience. He’ll work with these to ensure they benefit from the company's world-class education and research through assessments, education and advisory services (which we call Ventana OnDemand). Tony will also be responsible for leading benchmark research, as well as Ventana Research’s Value Index, an analysis and comparison of vendors and products.

“Companies connecting sales and marketing operations through innovative digital technology solutions have begun to realize incredible business benefits from outstanding customer experiences,” said Tony Compton, VP & Research Director. “It’s an honor to join the team at Ventana Research, and I look forward to strategizing with executives eager to establish and maintain industry leadership.”

Those that want to gain access to Tony Compton's industry insights and advice can set up an inquiry through client services or sign up for Ventana OnDemand Services. Tony can be found on Twitter at @TComptonVR and on LinkedIn at . To contact Tony directly, send an email to and read his analyst perspective at

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit

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