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        Ventana Research Launches Aggressive Research and Educational Agenda for 2012

        As it enters its 10th year of operation, the firm releases its most ambitious research agenda yet, aimed at its mission of aligning business and IT


        SAN RAMON, CA, February 24, 2011 – Ventana Research has delivered its research and educational agenda for 2012.  The firm is set to cover the dramatically changing technology revolution for business and IT, while helping businesses utilize every investment and resource as effectively as possible.

        Ventana Research had a very aggressive year in 2011, completing over 21 benchmark research studies and releasing research on topics including Hadoop, Business Analytics, Data in the Cloud and Contact Center in the Cloud. Research plans for 2012 include over 30 benchmarks covering Big Data, Governance, Risk and Compliance, Predictive Analytics and more. Ventana Research has benchmarked tens of thousands of organizations over the last decade. The firm will also introduce over a dozen new Value Index research reports and education to help organizations reduce cost, time and risk in assessing technologies.

        Ventana Research has set an ambitious 2012 research agenda that will provide education on best practices and technology based on its primary research-based benchmark methodology as the best method to advance business and IT. The research direction for 2012 spans new technology innovations that are changing the way business operates. The agenda includes big data, business analytics, business collaboration, cloud computing, mobile technology include smart-phones and tablets and social media. The basis for Ventana Research’s unique methods for providing research and education on best practices and technology is to gain insight into how these technologies apply to vertical industries and specific line of business areas.

        Ventana Research utilizes the most comprehensive research methodology in the industry, which includes its vendor and technology-based Value Index research, along with a combination of its technology research and community of almost 250,000 members.

        Ventana Research conducts primary, quantitative-based research to get the most definitive analysis and measurement of the maturity of the competencies and readiness of organizations to advance their business and IT efforts. The research provides analysis across line of business including IT and vertical industries and into the specific roles and departments to help provide the most accurate education and knowledge of best practices.

        “The research and technology analyst industry has been plagued with a significant amount of opinion as research and lack of research-based methods as well as closed communities that are not properly informing or educating the industry of buyers and suppliers,” said Mark Smith, CEO & Chief Research Officer of Ventana Research. “After reaching a decade of experience, the research and balance of a business and IT-focused approach has proven that our industry needs radical change, and technology buyers across business and IT should continue to be weary of advice that is built on opinions and not fact-based research. The lack of planning and publicized research agendas continue to demonstrate the need for rigor and methodology and to properly research the buyers and suppliers of technology.”

        Ventana Research, the leading business technology research and advisory services firm, led by its Chief Research Officer, Mark Smith – who was ranked in 2011 as the number one industry analyst in enterprise software by the Institute of Industry Analyst Relations – ensures that its documented research agendas help improve the quality of the research and advisory services market that provides industry analysts the position to both influence and educate buyers and suppliers of technology. To learn more about the research agenda and relevance of its research, please visit: To support the communication of the research agendas the firm is unveiling its benchmark research fact of the day called ‘Did You Know’ tweets that will be delivered via its social media channel on Twitter at @VentanaResearch.

        Ventana Research can be found at and across social media channels on Twitter (@ventanaresearch), LinkedIn ( ( and its blog (

        About Ventana Research

        Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

        Media: Copies of research agendas and interviews with research directors are available upon request.

        Media Contact:

        Bailey Donoghue

        (925) 242-2412

        Ventana Research

        Ventana Research

        Ventana Research, now part of Information Services Group, provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through the Ventana Research community, and provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Sign up for free community membership to receive email notifications on research and insights.

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