Press Releases

Ventana Research Launches Comprehensive Research and Educational Agenda for 2013

Leading research and advisory firm releases ambitious research agenda aimed at its mission of aligning business and IT

Bend, OR / Jan 09, 2013 / by Ventana Research


SAN RAMON, CA, January 9, 2013 - Ventana Research, after celebrating a decade of success, has announced its research and educational agenda for 2013. The firm is set to cover the dramatically changing technology for business and IT, while helping businesses utilize every investment and resource as effectively aspossible. 

 Ventana Research had a very aggressive year of research in 2012, conducted over 30 benchmark research studies and releasing research on topics including Business Technology Innovations, Next Generation Business Intelligence, Integrated Business Planning and Predictive Analytics. Research plans for 2013 include benchmarks and Value Indexes covering a range of general and specific line of business, IT and vertical industry topics. Ventana Research has benchmarked tens of thousands of organizations over the last decade. The firm will also introduce over a dozen new Value Index research reports and education to help organizations reduce cost, time and risk in assessing technologies. 



Ventana Research has set a comprehensive 2013 research agenda that will provide education on best practices and technology based on its primary research-based benchmark methodology as the best method to advance business and IT through quality advice and expert-based guidance. This research and education is provided to a community of over 250,000+ members along with millions across its media partner network. The research direction for 2013 spans new technology innovations that are changing the way business operates.The agenda includes research of today's most important technologies such as big data, business analytics, business and social collaboration, cloud computing, mobile technology and social media. 



Ventana Research utilizes the most comprehensive research methodology in the industry, which includes its vendor and technology-based assessment Value Index research. In 2012, the Value Indexes analyzed a range of technology vendors and their associated categories including business intelligence, data integration, sales performance management and many others. 



Ventana Research conducts primary, quantitative-based research to get the most definitive analysis and measurement of the maturity of the competencies and readiness of organizations to advance their business and IT efforts. The research provides analysis across line of business including IT and vertical industries, into the specific roles and departments to help provide the most accurate education and knowledge of best practices. 



"The research and technology analyst industry has been plagued with a significant amount of unsubstantiated or partial research as I further identified in 2012. Our industry needs radical change, and industry professionals across business and IT should continue to be weary of advice that is built on opinions and research that is skewed analysis based on technology vendor influence," said MarkSmith, CEO & Chief Research Officer of Ventana Research. "Our clear differentiator is our rigor and methodology we apply to properly research the market. Our research agendas were developed to fill the void that exists in quality, fact-based research and inform and educate business and technology buyers and suppliers. I encourage other technology analyst firms to publicly post their research agenda on the Internet to help improve the quality and value of what our industry provides to the buyers and suppliers of technology"



To learn more about the research agenda and relevance of its research, please visit: To support the communication of the research agendas the firm benchmark research facts daily delivered via its social media channel on Twitter at @VentanaResearch.



About Ventana Research 

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptivetechnologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.



Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including TwitterFacebook, LinkedIn and Google+.



To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit

Media: Copies of research agendas and interviews with research directors are available upon request.

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 Media Contact:

 Mendeil Bailey

(925) 242-2412