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Industry Veteran and Technology Guru David Menninger joins Ventana Research

New SVP and research director brings 25 plus years of experience to research and management team

Bend, OR / Jan 22, 2016 / by Ventana Research

San Ramon, CA, January 22, 2016 – Ventana Research today announces that veteran analyst David Menninger is joining the firm as SVP and Research Director. Menninger will be responsible for the overall research direction of the data and analytics technologies practice at Ventana Research, covering major research areas including Analytics and Business Intelligence and Big Data and Information Optimization along with the additional specific research categories including Information Applications, IT Performance Management, Location Intelligence, Operational Intelligence and IoT, and Predictive Analytics.

Prior to joining Ventana Research, Menninger spent more than 25 years in the technology industry at companies including Pivotal (a division of EMC), Vertica, Oracle, Applix, InforSense and IRI Software. David also was previously a VP and Research Director at Ventana Research. His depth of knowledge and experience in technology marketsVRLogobug200x2003.jpg, ranging from products and marketing to helping organizations find value from deployments, will bring a new level of leadership to the analyst and research industry. ”I am elated to have David bring to our team and his significant expertise in the industry and management. His joining Ventana Research will help continue our growth and leadership in business and technology market. With David’s tenure in the industry he adds a fount of experience that will be applied to guide our clients in understanding why and where technology is best applied in business and IT both today and in the future.” noted Mark Smith, CEO & chief research officer. “Instead of just bringing just a set of opinions and an IT-only lens to the table like the majority of industry analysts do, David will be able to draw on a knowledge base of research facts on best practices and trends from across industries and lines of business. The result will be the best possible advice to buyers and users of data and analytics technologies.”

At Ventana Research, Menninger will focus on the convergence of data and analytics technologies and processes, including innovations that are coming to market at an ever faster pace. He will also be responsible for stream and Internet of Things (IoT) technologies, along with the uses of location technology to provide context to data and analytics.

Menninger will be responsible for servicing Ventana Research clients across business and IT, ensuring they benefit from the company's world-class education and research through workshops, assessments and the fact- and education-based advisory service called Ventana OnDemand, a service that helps guide buyers and users to the right decision on technologies, vendors and approaches. He will also be responsible for leading benchmark research and vendor and product analysis and comparison called Ventana Research Value Index.

“I am extremely excited to return to Ventana Research bringing my experience and expertise in data and analytics that has been at the center of my 25+-year career.”, said Menninger. “The team, clients, services and potential is significant and I have always had a deep appreciation for the research-based approach and balanced guidance Ventana Research brings to the analyst industry. I look forward to contributing to the research agenda and being part of the management team.” Those that want to gain access to David Menninger’s industry insights and advice can set up an inquiry through client services or sign up for research- and advisory-based Ventana OnDemand Services. David can be found on Twitter at @DMenningerVR and on LinkedIn at To contact David directly, send an email to You can learn more about Ventana Research on LinkedIn.

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit

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