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        Ventana Research Releases 2015 Value Index for Workforce Optimization

        SAN RAMON, CA, December 22, 2014 - Ventana Research today released its 2015 Value Index for Workforce Optimization, the only quantified, research-based index evaluating technology vendors and products for workforce optimization software. Ventana Research defines workforce optimization as the effective management of all employee-related activities associated with handling customer interactions to ensure an optimal customer and alignment to a common set of customer and revenue goals and objectives. Using this Value Index, business and IT organizations -especially those in call centers and customer service - will be able to evaluate existing workforce optimization software and examine software vendors' offerings in the context of their own business and technology requirements. 


        Ventana Research's Value Indexes are the products of more than two decades of experience in and knowledge of the market and provide in-depth analyses of technology suppliers' products. The Value Index for Workforce Optimization is based on a comprehensive examination of vendors' products in seven evaluation categories, five that evaluate the products' ability to support the full compensation process and two that address vendor validation and total cost of ownership/return on investment. Making informed investments in such software can maximize an organization's ability to optimize workforce of agents from analytics, interaction recording, agent compensation management, quality monitoring, training and coaching and workforce management.

        The 2015 Value Index for Workforce Optimization finds that the companies that deliver the highest value, based on an overall weighted evaluation, are Verint, which qualifies as a Hot vendor, followed by seven other Hot vendors: VPI, NICE Systems, OnviSource, Aspect, Calabrio and Envision. Genesys, KnoahSoft and Interactive Intelligence are rated Warm.

        Each Value Index is the result of a detailed evaluation of the suitability-to-task of each offering's capabilities as well as the product's support of usability, manageability, reliability and adaptability. These aspects of the evaluation reflect how organizations conduct RFI/RFP; they are unique to the Value Index report and are not covered in depth by other analyst firms' ratings, which often include limited (or no) evaluation of actual products. Unlike the Ventana Value Index, those reports are based on customer lists and revenue of the vendors being evaluated.  In contrast, the Value Index will help organizations confidently assess software and also develop the proper RFI/RFP for engaging in a well-designed and efficient selection process.

        The Value Index also assesses the effectiveness of each vendor's support for the buying process and customer assurance. It gauges the value offered by a vendor and its products and presents the results in a clear and accessible graphic representation of a thermometer and in a precise numerical index. Technology vendors earning the highest Hot and Warm vendor classifications are those that Ventana Research certifies as most or more able to deliver value to buyers based on a thorough evaluation and audit - that is, based on research and verifiable facts. The Value Index is not just a selection of "cool" products; rather than evaluating a vendor primarily on its vision or market execution, the Index provides specific numerical ratings, both overall and for each of the seven components of the Value Index, for technology buyers to consider. Organizations can use the Value Index as a guide to assess existing technology providers and determine if their provider best meets their needs today and in the future.

         "Workforce Optimization software has become essential to effectively manage agents who interact with customers to respond and resolve their request to the best possible outcomes.," said Mark Smith, CEO and chief research officer of Ventana Research. "This in-depth research provides the insight on the vendors and products that best fit the needs of contact centers by examining the range of evaluation criteria that are essential to organization's success. Our research provides the only balanced approach to evaluating vendors properly."

        This new Value Index is a fully independent, research-based undertaking. It is neither sponsored nor influenced by technology vendors and is conducted solely in pursuit of Ventana Research's mission to provide value to business and IT through benchmark assessments, workshops and advisory services. Ventana Research's goal is to help guide organizations to optimal efficiency in their use of technology investments for business and IT. To learn more and receive a complimentary executive summary of the 2015 Value Index for Workforce Optimization, please visit


        About Ventana Research

        Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

        Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Google+. To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit

        Media: Copies of the Value Index report and analyst interviews are available upon request.

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        Ventana Research

        Ventana Research, now part of Information Services Group, provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through the Ventana Research community, and provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Sign up for free community membership to receive email notifications on research and insights.

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