Press Releases

Ventana Research Dynamic Insights Revolutionizes the Market Research Industry

New research product will provide continuous research to market and immediate guidance to organizations

Bend, OR / May 30, 2017 6:00:00 AM / by Ventana Research

Ventana Research announced today a dramatic shift in the market research industry, as the research and advisory services firm rolls out a new product to address two major obstacles that have impeded firms’ ability to deliver maximum value to the market: the challenge to deliver ongoing insights on the market trends and the state of best and worst practices by providing continuous research, and the need to provide to the research participant immediate value in the form of insights and guidance on improvement.

Addressing these challenges required the firm to draw on more than a decade of experience as well as a thorough analysis of the available methodologies. Today, Ventana Research unveils the results of this work with the introduction of Ventana Research Dynamic Insights, a new approach to business research from the industry’s most trusted market research provider, one that has built its reputation on research facts that reliably guide buyers and organizations to evaluate the performance and effectiveness of their current environment and determine their next steps. The new Ventana Research Dynamic Insights methodology delivers market research that can provide insights into the state of a market continuously, and identify changes as they happen, rather than in the time-delayed approach that is standard in the industry today.

This new approach is built on a concise web-based survey available to participants, and upon completion, the Ventana Research Dynamic Insights platform immediately provides to the research participant a dynamic assessment of his or her company’s efforts as well as research- and experience-based advice on potential next steps to improve. For our clients, this will expand their opportunity to get trusted and actionable research to support decisions ranging from prioritizing application and technology investments, to what best practices are most relevant to the organization’s efforts. For the participants in our Ventana Research Dynamic Insights research, this new approach will provide a return far more valuable than incentives; this platform provides custom-tailored insights on how to improve processes and resulting performance.

For 15 years, Ventana Research has provided cutting-edge advances in the market research and industry analyst industry with innovative research methods, engaging expertise, and research-based education across the 45 critical topics represented in its community. Ventana Research Dynamic Insights build on its market-leading benchmark research service and its RFP/RFI-based vendor and product research delivered as the Ventana Research Value Index. This new product rests on a foundation of the company’s extensive subject matter expertise and market research knowledge across lines of business and industries, combining them with state-of-the-art analytics.

"The introduction of this new research methodology and service will open a new phase in the market research industry, an industry that for too long has languished while using aging survey and reporting methodology,” said Mark Smith, CEO and Chief Research Officer at Ventana Research. “Curing the woes of the market research industry requires an approach dramatically different from just doing the same old research and generating the same old reports and charts. With this new product, we demonstrate how to create value for both our clients and the participants in our research at any time of the day and on any platform. This is why our clients continue to turn to our firm for insights and research that is not available anywhere else in the industry.”

The Ventana Research Dynamic Insights now available to participants are Machine Learning and Sales and Operations Planning.  These begin a continuous rollout of the new research that will continue throughout 2017 and 2018.

To learn more about the Ventana Research Dynamic Insights, visit: https://www.ventanaresearch.com/dynamic-insights

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com.

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