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Ventana Research Brings New Market Research and Insights on Potential of Data Preparation

Research explores challenges in data preparation and the state of tools to support it

Bend, OR / Dec 15, 2017 / by Ventana Research

Ventana Research today released its latest research on Data Preparation. Data preparation is critical to the effectiveness of both operational and analytic processes. Operational processes today are fed by streams of constantly generated data. Our research and that of others have consistently shown that organizations spend more time in preparing data for analysis than in analyzing the data – a situation that negatively impacts their productivity. Data now comes from a wider variety of sources in a dizzying VR_DataPrep_BenchmarkLogo.svg array of formats and often contains inconsistencies in both structure and content. And these issues just scratch the surface.

Even with these challenges, data preparation has unquestionably provided an opportunity for organizations to change the way they approach information management. But overall, organizations have not embraced these changes. Four years ago our Information Optimization Performance Index analysis found that more than half of organizations (52%) placed at the top two levels of our performance hierarchy compared to only 43 percent placing at those levels in this research. As in this research, the Information Optimization benchmark research also looked at the processes of collecting, preparing and deploying data throughout organizations. This decline suggests that many organizations need to improve their use of data preparation.

“Strong data preparation is a priority for 88% of organizations,” said David Menninger, SVP & Research Director. “But even with such a high emphasis, the growing number of data sources, increasing complexity of the data being analyzed, and enabling of line-of-business users to work with data independent of IT has only expanded the problems that plague data preparation.”

Those interested in learning more about this benchmark research can do so at This independent benchmark research was made possible thanks to Datawatch, which sponsored the research. Ventana Research, a leading business technology research and advisory services firm, provides qualified research participants with an incentive and complementary report, which includes both key insights and best practices from the benchmark research. For more information on how to use this research in your organization, or purchasing research reports, please visit

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

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