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        Ventana Research Begins New Dynamic Insights Research on Natural Language Processing

        Latest research aims to understand advances in natural language capabilities and its impact on business

        Ventana Research today announced new Dynamic Insights research on natural language processing. This initiative will evaluate how organizations are using natural language processing to make information more accessible and understandable as well as the differences between Ventana_Research_Dynamic_Insights_Natural_Language_Processing_Logo_200410organizations use of natural language generation and natural language query. We also seek to understand how they are addressing difficulties in deploying natural language for analytics and applications.

         

        Natural language can enhance analytics in two critical ways. Organizations can use these capabilities to deliver information and they also can use them to help individuals more easily find and analyze information. The former, natural language generation (NLG), is the process of generating text or narratives based on a set of data values, which can reach a broader audience than data alone. The latter, natural language query (NLQ), allows individuals to type or speak analytic requests that trigger the delivery of the corresponding data or analysis.

        Natural language can enhance business applications, not only by providing conversational interactions for business users but by generating results in natural language so they are easier to understand and act on. In addition, natural language search can make it easier to find and review information and take further actions. These capabilities make completing work simpler and more efficient for every worker in the organization who interacts with business applications, from the front to the back office.

        “For many people, a table of numbers or a chart is not as effective as text that explains the meaning of the information and how a person should react to the information,” said David Menninger, SVP & Research Director. “NLP can provide NLG that encompasses narratives that can be used to enhance analytics and applications across business processes, to explain what has happened and why, and even what actions to take.”

        This research will identify, explore and quantify key aspects of the future of natural language processing. These aspects include the mandate to improve natural language processing within the organization; how effective it is and why; the challenges of implementation and adoption; and the role of people, processes, information and software in addressing those challenges. The research will investigate what types of organizations are interested in investing in improvements to natural language processing, why they are interested and, with respect to software and technology, who in the organization makes the purchase decisions, on what time frame and using what selection criteria.

        Those interested in learning more about or participating in this Dynamic Insights research can click here.

        About Ventana Research

        Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

        Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com.

        Media: Interviews are available upon request.

        Tweet this:  News: @VentanaResearch starts new research in #NaturalLanguageProcessing for analytics.

        Media Contact:
        Marketing
        marketing@ventanaresearch.com

        Ventana Research

        Ventana Research

        Ventana Research is the most authoritative and respected market research and advisory services firm focused on improving business outcomes through optimal use of people, processes, information and technology. Since our beginning, our goal has been to provide insight and expert guidance on mainstream and disruptive technologies. In short, we want to help you become smarter and find the most relevant technology to accelerate your organization's goals.



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