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        Press Releases

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        Ventana Research Advances Client and Product Experience with New Executives

        New leadership with Jeff Orr and Marisela Lewis to continue the innovation in the impact and value for clients and products

        Ventana Research, the leader in business-centric market research and advisory services continues to advance the innovation in the technology analyst firm sector. Legacy firms have remained stagnant with antiquated methods, lackluster digital experiences and outdated product and service offerings. For almost two decades, Ventana Research has been advancing the digital experiences of its products and services to meet the growing demand for in-depth experience and expertise in technology across the industry. With that outcome in mind, the firm is announcing two executive leadership appointments that will continue to help it anticipate client and market needs.

        Ventana Research announces the hiring of Jeff Orr as SVP of Products. Jeff manages the firm’s overall products including the advisory, digital and research services. Jeff is an experienced strategic leader, product developer, editor and industry analyst who has accelerated both organizational and industry growth initiatives. He is passionate about the confluence of human and machine interaction and the new, resulting experiences.

        Prior to joining Ventana Research, Orr spent more than 30 years in the industry as an analyst, consultant, marketing and research arena. Working with ABI Research, IQPC, Cambridge Innovation Institute, The Walt Disney Company, WiMax Forum, Proxim and Diamond Multimedia, his experience ranges from large corporations to small privately held companies where he has helped shape products and their inevitable success. Jeff attended Embry-Riddle Aeronautical University in addition to completing business and marketing courses at the University of California at Berkeley and University of California at Santa Cruz. He is also an Oregon State University Certified Master Gardener.

        “I am extremely excited to join Ventana Research, bringing my diverse background in research, analysis, product innovation, marketing and strategy to elevate the product experience for research and advisory services”, said Orr. “Ventana Research is a hidden gem, from the breadth and depth of its product capabilities to the trust developed with its clients; the entire team is impressive. I look forward to contributing to the impact of the firm and driving growth and value to our clients as part of the executive team.”

        Jeff can be found on Twitter at @JeffOrrVR and on LinkedIn at To contact Jeff directly, send an email to

        Ventana Research announces the promotion of Marisela Lewis to SVP Client Experience. Marisela is an accomplished leader with a progressive 12-year career at Ventana Research. She has helped the firm advance its operational processes and will now lead the client success plan, sharply focused on the needs and experience of our clients. This new leadership position will optimize the firm’s end-to-end client journey from first touch to overall satisfaction and success. The overall efforts are branded as the Ventana eXperience (VX) and we are proud to be guided by our five core principles: Listen, Engage, Align, Improve and Value.

        Marisela is a seasoned business professional who has had repeated success executing high-priority client engagements, while elevating the overall experience. Mari manages a client success team in charge of high-value subscription and digital content. Client success is the main point of contact for our clients, handling interactions from the initial engagement, delivery, fulfillment and value realization. Mari works seamlessly to unify the firm’s teamwork to that single client mission with a collaborative and genuine approach. She has a passion for people, creativity, and chocolate and has a degree in Visual Communications from F.I.D.M., San Francisco.

        “I am super excited to help lead this next phase of growth and focus on the client experience at Ventana Research. Our Client’s success is my success and I’m happy to see the shift toward elevating the client experience in our firm”, said Lewis. “Our commitment to the Ventana eXperience means we are not only focused on providing a delightful journey, but one that helps our clients both professionally and organizationally.”

        Marisela can be found on Twitter at @mlewisVR and on LinkedIn at To contact Marisela directly, send an email to More depth on the client experience is found at:

        “Our investment into the passionate pursuit to the product and client experience will continue to fuel the growth of the firm, and through these two appointment to our executive leadership team will enable Ventana Research to reach its full business potential,” said Mark Smith, CEO & Chief Research Officer at Ventana Research. “Jeff’s experience in product leadership and depth in the analyst and research industry will accelerate our full potential. Marisela’s commitment to the firm and her valued leadership will help our clientele enjoy the full Ventana eXperience by ensuring value is realized in working with our firm.”

        About Ventana Research
        Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

        Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit

        Tweet this: News: Ventana Research Advances Client and Product Experience with New Executives @JeffOrrVR & @MLewisVR #ProductExperience #ClientExperience @VentanaResearch

        Media: Interviews are available upon request.

        Media Contact: Marketing -

        Ventana Research

        Ventana Research

        Ventana Research, now part of Information Services Group, provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through the Ventana Research community, and provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Sign up for free community membership to receive email notifications on research and insights.

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