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        Ventana Research Introduces Innovative Service to Create Demand through Market Education on Technology

        New Service Made Possible through Partnership with Left Brain Marketing Using New Demand Generation as a Service Offering

        PLEASANTON, Calif.- March 11, 2010 - Because organizations today rely on trusted and objective education to determine how to apply technology to their business for a competitive advantage, Ventana Research has introduced a new market education service for technology providers. This new service blends research and experience-based market education with demand generation process and technology to nurture and educate technology buyers. This innovative approach is made possible through the business partnership with Left Brain Marketing, the leading marketing automation consulting firm that optimizes the demand generation and lead nurturing of business and consumer buyers. The deliverable of this joint offering is thought leadership, market education and marketing programs that generate marketing and/or sales qualified leads.

        The idea of delivering relevant content via automation is rapidly becoming a priority for business to business technology marketing executives. One-off marketing programs require resources, content and timely follow up. An integrated 'market program in a box' outsources these key elements, and delivers leads that can be qualified and passed to sales. "We believe it requires extensive experience in providing education based on research combined with the knowledge of how to plan and execute automated demand generation to deliver this service," said Mark Smith, CEO & EVP Research. "Our online market education has been used for over six years to help technology vendors build new technology buyer relationships, and now by partnering with Left Brain Marketing, the process is automated and scored for better efficiency and quality, combined with the right packaging and pricing to maximize the market potential and investments of technology providers."

        Ventana Research market education is drawn on years of research benchmarking thousands of organizations and real world experience in helping select and utilize technology in business that is used to create a portfolio of online industry white papers, podcasts, webinars, best practices and topically focused education portals. The market education spans across key business technology topics that are critical for daily operations to innovative use of technology across the CFO, COO and CIO organizations of any vertical industry or size of business. This highly sought after market education is one of the reasons that it was ranked the #1 analyst firm you can trust in enterprise software for 2009.

        "Relevant content is major stumbling block for many clients.  For years, the research based thought leadership content from savvy industry research analysts at Ventana Research have been used effectively in our clients market programs," said Malcolm Friedberg, principal at Left Brain Marketing. "Now by integrating our demand generation as a service with their market education program we can become a single source provider resulting in faster execution and lower cost per qualified lead."

        Today Ventana Research announces the availability of this new market education and demand generation as a service offering. This simpler approach that can immediately double a technology marketing organizations capacity or can outsource the efforts to mitigate risk and reduce cost of existing efforts. The service includes the packaging of the market program and demand generation using lead nurturing and buyer intelligence to generate qualified sales opportunities. The program includes the complete management, creation and use of market education content, technology buyers lists using a multi-channel marketing approach using conventional e-mail, savvy search engine optimization (SEO), live and on-demand Internet events and social media activities. Those interested in learning more about the value of the new offering can contact and can follow Ventana Research

        About Ventana Research

        Ventana Research is the leading benchmark research and business technology advisory services firm. We provide insight and expert guidance on trends across mainstream and disruptive technologies. Our unparalleled insights and best practices guidance are based on our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions worldwide. The combination we offer of benchmark research, market coverage and in-depth knowledge of hundreds of technology providers means we can deliver business and technology education and expertise to our clients where and when needed to reduce the time requirements, cost and risk of technology investments. Ventana Research provides the most comprehensive analyst and research coverage in the industry; over two million business and IT professionals and those who are members of our community benefit from Ventana Research's insights, as do highly regarded media and association partners around the world. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn, and Business Week's Business Exchange. Ventana Research was ranked the #1 analyst firm you can trust in enterprise software for 2009 for its relevance to the industry. To learn how Ventana Research advances the maturity of organizations use of information and technology through benchmark research, education and advisory services, visit

        About Left Brain Marketing

        Left Brain Marketing is an innovative strategic marketing firm specializing in marketing automation strategy, demand generation and multi-channel communication processes that delivers results. With decades of marketing expertise and on the ground experience, the firm delivers a new generation of marketing processes and metrics built on 'demand generation as a service' -  integrated lead nurturing through automation that is designed to deliver break-through performance in the form of marketing and sales qualified leads.  Left Brain Marketing consultants are experts in the broadest range of marketing automation and social media practices, providing guidance on systems and methods for the best possible results. To learn more about how Left Brain Marketing can supercharge your marketing processes,

        Media Contact: Marisela Reynoso

        (925) 242-2579

        © 2010 Ventana Research, Inc.

        Ventana Research

        Ventana Research

        Ventana Research, now part of Information Services Group, provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through the Ventana Research community, and provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Sign up for free community membership to receive email notifications on research and insights.

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