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        Ventana Research Leads the Transformation of the Analyst Industry

        Ventana On-Demand is a simpler and more cost effective service that blends advice, education and research in a monthly subscription

        PLEASANTON, Calif.- April 7, 2010 - The market of industry analysts has grown over the decades to play a critical role in enabling organizations to evaluate, choose and deploy technology. Unfortunately, companies have found it increasingly cumbersome to engage analyst firms and are receiving advice of decreasing value. That's because of the absence of in-depth research supporting that advice and the complete lack of primary research on the needs, interests and attitudes of the technology buyers themselves across business and IT. At the same time that they've grown less useful, analyst industry offerings have become complicated and expensive, locking in customers with lengthy contracts. In return, customers experience a lack of timeliness and responsiveness that doesn't match the pace they need or the pace of business today.

        The time for change has come. To lead this change, Ventana Research has introduced a service that blends advice, education and research into an easily accessed monthly subscription offering called Ventana On-Demand. The service has been shaped by lessons learned from the software-as-a-service industry, which enables customers to rent software on a monthly basis. This new advice-as-a-service model makes it possible for organizations with limited time and budget to get advice on demand for an individual or a team for a simple monthly subscription fee. The new service eliminates lengthy and high-priced engagements that deliver little more than the opinions of the analysts, providing instead research-based and education-oriented perspectives that provide context to key questions about maturity of industry and buyers, best practices and insight on technology providers and products to show how they can be best leveraged.

        Ventana On-Demand is built on the solid foundation of primary research across business and IT provided by the Ventana Research Benchmark Indexes, which deliver the insights an organization needs to improve its people, process, information and technology competencies. Ventana Research has benchmarked and analyzed the business and IT functioning of more than 10,000 organizations to help guide businesses of any industry and any size to ensure they get the advice they need to save time and critical budget dollars.

        "This industry is transforming," said Mark Smith, CEO & EVP Research at Ventana Research. "It's changing from expensive multi-year advisory services supplied by IT analyst firms that have little to no research depth in technology use across business and IT to a blended model of advice with research and education that is available in a monthly subscription. No longer are business and IT organizations or technology suppliers handcuffed by limited options for practical, research-based advice that you can trust."

        More information on Ventana On-Demand is at The service is available at individual, team and business levels; pricing begins at $500 per month for organizations of all sizes and technology suppliers.

        Ventana Research is the leading benchmark research and business technology advisory services firm. We provide insight and expert guidance on trends across mainstream and disruptive technologies. Our unparalleled insights and best practices guidance are based on our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions worldwide. The combination we offer of benchmark research, market coverage and in-depth knowledge of hundreds of technology providers means we can deliver business and technology education and expertise to our clients where and when needed to reduce the time requirements, cost and risk of technology investments. Ventana Research provides the most comprehensive analyst and research coverage in the industry; over two million business and IT professionals and those who are members of our community benefit from Ventana Research's insights, as do highly regarded media and association partners around the world. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn, and Business Week's Business Exchange. Ventana Research was ranked the #1 analyst firm you can trust in enterprise software for 2009 for its relevance to the industry. To learn how Ventana Research advances the maturity of organizations use of information and technology through benchmark research, education and advisory services, visit

        Media Contact: Marisela Reynoso

        (925) 242-2579

        © 2010 Ventana Research, Inc.

        Ventana Research

        Ventana Research

        Ventana Research, now part of Information Services Group, provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through the Ventana Research community, and provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Sign up for free community membership to receive email notifications on research and insights.

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