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        Ventana Research to Educate at 2012 Information Builders Summit

        Chief Research Officer Mark Smith will share best practices and research in predictive analytics and big data


        SAN RAMON, CA, June 01, 2012 -- Ventana Research will be at the Information Builders' Summit, June 3-7 in Kissimmee, Florida, with an educational exhibit focused on Information Management, Business Analytics, Big Data and Predictive Analytics benchmark research. Attendees will also have the opportunity to learn about the firm's advisory and educational services offered through Ventana Research On-Demand. In addition, visitors will gain access to tools for comparing and contrasting their efforts to peers within the industry. 

        Conference participants can stop by the Ventana Research booth to learn more about the firm's industry leading benchmark research and advisory services. The firm will be sharing insights from its latest research on big data, which found that 74 percent of organizations indicated the largest benefit of big data technologies is to retain and analyze more data. The research can be leveraged as foundation to assess an organizations ability to analyze larger volumes and the variety of data at increased velocity in a business. In addition, the firm will shed light on the new movement towards using predictive analytics to achieve a competitive advantage. According to new research, 68 percent of organizations indicate the largest impediment to using this technology is the lack of skills and training to support them. Research facts such as these differentiate the firm's approach to research and advisory services by offering much more than opinion-based findings or projections. 

        Ventana Research CEO & Chief Research Officer Mark Smith, recently ranked the #1 industry analyst in enterprise software by the Institute of Industry Analyst Relations, will be the featured speaker during a session on predictive analytics and big data. Smith will unveil the "Top Ten Best Practices in Predictive Analytics and Big Data" during his session Monday, June 4, at 4 pm. He will share insights on recent advancements of predictive analytics as well as the application of best practices aimed at reducing risk and maximizing the value of business data. 

        "Our firm has been dedicated to education and research on improving business through the use of technology for almost a decade. Our goal is to help organizations advance their efforts in the most timely and cost effective manner," said Mark Smith, CEO & Chief Research Officer at Ventana Research. We are pleased to be a part of the Information Builders Summit, assisting in the advancement of competencies and insights with regards to the use of big data and predictive analytics. Our commitment to education will allow organizations to gain the most value from these processes."

        To schedule an interview with Mark Smith, Chief Research Officer, email

        Learn more on these benchmark research studies at the firm's educational centers:

        - Big Data 

        - Predictive Analytics 

        For more information, please visit

        About Ventana Research

        Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana OnDemand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

        Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Google+.

        To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit

        Media: Copies of benchmark research report and interviews are available upon request.

        Media Contact:

        Kirsten Lowery

        (925) 242-2412       

        Ventana Research

        Ventana Research

        Ventana Research, now part of Information Services Group, provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through the Ventana Research community, and provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Sign up for free community membership to receive email notifications on research and insights.

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