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        Ventana Research Releases New Benchmark Research on Big Data

        Research finds a new era of technology to change information management forever


        San Ramon, Calif. – January 19, 2012 – Ventana Research has released its latest Benchmark Research, The Challenge of Big Data, concerning the management of large-scale data management and processing.

        Organizations of all sizes and from across all industries have found themselves being deluged by an increasing and never-ending amount of data, coming from a variety of sources. Organizations are also capturing data at a deeper level of detail and keeping more history than ever before. Together, this data is known as “big data” – defined in this research as beginning at one terabyte and increasing to petabytes and beyond.  Organizations are struggling to find ways to not only store this data, but also analyze it and turn it info useful information.  

        Ventana Research undertook this benchmark research to acquire real-world information about levels of maturity, trends and best practices in organizations’ use of large-scale data management systems. It explores how they do this now, how people at various levels feel about the current processes and tools, plans they have to change or improve growing volumes and velocity of data, and benefits they hope to gain by doing so.

        The research found that while 90 percent of organizations are using relational databases on standard hardware for their large-scale data processing, 93 percent of these companies are using or evaluating other technologies as well. Organizations are considering a range of alternatives including: data warehouse appliances; in-memory databases; specialized analytical database and technologies; and also a new approach called Hadoop, an open source based data processing software.

        “The big data market is still evolving, and the variety of technologies being considered suggests organizations need to deploy multiple solutions for their big data needs,” said David Menninger, VP & Research Director of Ventana Research. “Nine out of ten organizations surveyed rated scalability and performance as the most important criteria in their evaluation of big data technologies. This research will provide these organizations with key insights and education on the management of big data.”

        To view the webinar, visit:

        Those interested in learning more about this benchmark research can find additional information at As a part of your registration you will receive insights and education from Ventana Research on using technology effectively in business. Ventana Research thanks those that participated in the benchmark and media partners SourceMedia Information Management and TechTarget SearchDataManagement and SearchBusinessAnalytics who helped make this industry benchmark research a reality. Ventana Research provides guidance to organizations in sales applications and technology through its Ventana OnDemand ( and with its assessment and educational services offerings. (

        About Ventana Research

        Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.


        Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels ncluding Twitter, Facebook,LinkedIn and Business Week’s Business Exchange.


        To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit


        Media: Copies of benchmark research report and interviews are available upon request.


        Media Contact:

        Bailey Donoghue

        (925) 242-2412

        Ventana Research

        Ventana Research

        Ventana Research, now part of Information Services Group, provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through the Ventana Research community, and provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Sign up for free community membership to receive email notifications on research and insights.

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