Market Perspectives

The sales engagement software landscape is undergoing significant transformations driven by advancements in artificial intelligence (AI), a shift towards value-based selling, the importance of human connection and the strategic utilization of customer data. AI impacts the sales process by automating a large portion of tasks such as logging sales data and scoring leads, thus allowing sales teams to focus on high-value activities. This integration of AI tools makes sales processes more efficient,...

The 16th Annual Ventana Research Digital Leadership Awards recognize enterprises and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their enterprise. This prestigious award recognizes leaders and pioneers who have contributed to their enterprise’s success and championed...

The increase in global competition is affecting the business-to-business market, with a heightened emphasis on margins due to the complexities of managing across various selling channels. Because of this, there is growing interest in price optimization across a broad range of organizations and industries. In this context, Vendavo distinguishes itself as a specialized pricing vendor, delivering customized price management and optimization software to meet the varied demands of B2B organizations.

Contract life cycle management software is not new, operating since the ‘80s as a document management and process application. It got a boost in popularity from the launch of customer relationship management systems in the ‘90s and the cloud in the 2000s. But the advent of digitizing contracts – as opposed to an electronic version (such as a PDF) attached to an account – gave rise to a new generation of CLM providers, such as Evisort.

We are happy to share some insights about SAP drawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements. 

We are happy to share some insights about Salesforce drawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements. 

We are happy to share some insights about Xactlydrawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements. 

We are happy to share some insights about Board International drawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements. 

We are happy to share some insights about Anaplan drawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements. 

We are happy to share some insights about Varicentdrawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about Oracledrawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements. 

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

We are happy to share some insights about Maxio drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about Ordway drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about OneBill drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about FastSpring drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about Recurly drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about RecVue drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about CloudSense drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about LogiSense drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.