Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Market Perspectives

        << Back to Blog Index

        Anaplan is Exemplary in Revenue Performance Management Buyers Guide

        We are happy to share some insights about Anaplan drawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements.  

        In all of our Buyers Guides we utilize a structured research methodology called the Value Index that includes evaluation categories designed to reflect real-world criteria incorporated VR_BG_RPM_Exemplaryin a request for proposal (RFP) and vendor selection process for revenue performance management. We evaluated Anaplan and six other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on revenue performance management. 

        Our analysis classified Anaplan as an Exemplary vendor, placing third overall with an 84.2%. Anaplan’s best performance came in Customer Experience at 86.4%, ranking third due, inVentana_Research_VRBG_RPM_Anaplan part, to its first-place ranking in TCO/ROI. In Product Experience, Anaplan placed fourth at 83.7% due to its 75.0% performance in Usability. Anaplan was designated a Leader in Capability, Manageability, TCO/ROI and Validation.  

        Anaplan’s Product Experience was impacted by its performance in Usability where it could enhance user interaction with the product by employing a data intelligence approach to support dynamic adaptability by user. Customer Experience was relatively impacted by its performance in Validation, where it could improve its customer commitment through case studies, community and articulation of strategic roadmaps.   

        Anaplan performed best in Customer Experience, notably in TCO/ROI due to its outstanding support for customers in its value returns and including the necessary ROI tools to support their claims. Anaplan’s commitment to customer support and services also contributed to its high performance.  

        This assessment was based on the Anaplan Platform and was available in July of 2023. 

        Anaplan, like all revenue performance management vendors, should continue to move away from the traditional focus on new sales in a way that ensures the product fully supports the ability to plan and optimize across all potential sales and revenue channels. By making this central to their application, it provides not just a set of "what to do" tools, but also guidance on "how to" as buyers look to plan for all channels and types of revenue.  

        This research-based index is the most comprehensive assessment of the value of revenue performance management software in the industry. Technology buyers can learn more about how to use our Buyers Guide by clicking here and included vendors that wish to learn more can click here. Read the report here. 

        ISG Software Research

        ISG Software Research

        ISG Software Research, part of Information Services Group, provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through the ISG Software Research community, and provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Sign up for free community membership to receive email notifications on research and insights.

        JOIN OUR COMMUNITY

        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Topic

        see all


        Market Perspectives Archive

        See All