We are happy to share some insights about Infobip drawn from our latest market research, Ventana Research Buyers Guide: Digital Communications, which assesses how well providers’ offerings meet buyers’ requirements.
We recently published four Ventana Research Digital Communications Buyers Guides, an assessment of technology providers and products that provide individual and combined 
Digital Communications, basic suite, platform and premium suite support. At Ventana Research, we continue to believe that, for most use-cases, there is a clear choice for digital communications for any use in your enterprise. We developed four technology assessments and buyers guides to focus on overall Digital Communications requirements as well as specific basic suite, platform and premium suite use-cases.
In all of our Buyers Guides, we utilize a structured research methodology called the Value Index that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and provider selection process for digital communications. We evaluated Infobip in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the provider (TCO/ROI and provider validation).
In the Digital Communications Platform Buyers Guide, our analysis classified Infobip as Exemplary, receiving an overall grade of A with an 87.8% performance. Infobip’s best
grouped results came in Product Experience at 90.3% performance and an A grade due in part to its A in Usability. In Customer Experience, Infobip received a B++ grade with a 76.8% performance due to its 77.3% performance in Validation. Infobip was designated a Leader in five of the seven possible categories, Usability, Reliability, Adaptability, Capability and Validation and Overall and in Product Experience.
Infobip’s A grade in Product Experience was impacted by its A- in Manageability, where it should improve on administration, privacy, licensing and use. Customer Experience was impacted by its B++ in TCO/ROI, where it could offer more tools and assistance to evaluate TCO with specific examples to buyers.
Infobip performed best in Product Experience with an A grade, notably in Usability, receiving an A due to its well demonstrated user experience and efficiency enhancements abilities. In Usability, exceptional accessibility options make it more convenient for all user types. In Customer Experience, availability of key resources like free demos, customer references and case studies led to its B++ in Validation.
Infobip did not meet the inclusion criteria for the Digital Communications Overall, Digital Communications Basic Suite or Digital Communications Premium Suite Buyers Guides and thus was not included.
This assessment was based on Infobip, CPaaS X v. March 13, 2024, and was available in March of 2024.
This research-based guide is the most comprehensive assessment of the value of digital communications software in the industry. Technology buyers can learn more about how to use our Buyers Guide by clicking here and included software providers that wish to learn more can click here. Click below to read the individual reports:
Digital Communications Overall
Digital Communications Basic Suite
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