Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Market Perspectives

        << Back to Blog Index

        insightsoftware Is a Vendor of Merit in Product Experience Management

        We are happy to share some insights about insightsoftware drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

        In all of our Value Indexes we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for Ventana_Research_Value_Index_Logo_Product_Experience_Management_2023_Logo-1proposal (RFP) and vendor selection process for product information management (PIM) and product experience management (PXM). We evaluated insightsoftware and 15 other vendors in seven categories, five relevant to the product (Adaptability, Capability, Manageability, Reliability and Usability) and two related to the vendor (TCO/ROI and Validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our Product Experience Management Benchmark Research.

        insightsoftware, through acquisition of Magnitude, a technology provider focused on data- and process-centric efforts, acquired a dedicated vendor called Agility PIM that continues to support the product line.

        insightsoftware was categorized as a Vendor of Merit, ranking 16th overall in this Value Index evaluation. It ranked 13th in Product Experience where it performed best in Adaptability and Capability, placing 11th in both. Ventana_Research_Value_Index_PXM_2023_insightsoftware-1It ranked 16th in Customer Experience and performed best in TCO/ROI, where it placed 14th. Its overall performance was impacted by its lower rankings in Reliability and Manageability where it placed 16th, which represents 25% of the weighting in the overall Value Index.

        Our assessment finds that insightsoftware could perform better by examining its placement in Product and Customer Experience, the future of the product line and the commitment to existing and potential new customers. It continues to support existing customers with maintenance releases of its PIM product.

        This assessment was based on insightsoftware Agility PIM 8 supporting product experience management and was available in January of 2023.

        insightsoftware, like all vendors in this space, should focus on the growing requirements for what product experiences are expected and how feedback from consumption can guide improvement.

        This research-based index is the most comprehensive assessment of the value of product experience management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here. 

        ISG Software Research

        ISG Software Research

        ISG Software Research, part of Information Services Group, provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through the ISG Software Research community, and provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Sign up for free community membership to receive email notifications on research and insights.

        JOIN OUR COMMUNITY

        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Topic

        see all


        Market Perspectives Archive

        See All