Market Perspectives

Salsify Is Rated Exemplary in Product Experience Management

Posted by Ventana Research on Mar 17, 2023 5:00:00 AM

We are happy to share some insights about Salsify drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

In all of our Value Indexes we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for Ventana_Research_Value_Index_Logo_Product_Experience_Management_2023_Exemplaryproposal (RFP) and vendor selection process for product information management (PIM) and product experience management (PXM). We evaluated Salsify and 15 other vendors in seven categories, five relevant to the product (Adaptability, Capability, Manageability, Reliability and Usability) and two related to the vendor (TCO/ROI and Validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our Product Experience Management Benchmark Research.

Salsify is a dedicated provider of PXM and PIM technology that supports the commerce and supply chain of products, information and experiences.

Salsify was categorized as an Exemplary Vendor, ranking third overall in this Value Index evaluation. It ranked third in Product Experience where it was designated as a Value Index Leader and in the categories of Ventana_Research_Value_Index_PXM_2023_Salsify-1Capability and Manageability where it placed second and third, respectively. It ranked fourth in Customer Experience and performed best in TCO/ROI where it placed fifth. Its overall performance was impacted by its lower rankings in Usability and Adaptability, where it placed eighth and sixth, respectively. This represents 35% of the weighting in the overall Value Index.

Our assessment finds that Salsify could perform better by examining its placement in Validation and providing more direct information on its customer experience and processes. It can also provide more explicit information on its methods for integration in its Adaptability for PXM.

This assessment was based on Salsify Product XM 23.2 and Supplier XM 23.2 supporting product experience management and was available in February of 2023.

Salsify, like all vendors in this space, should focus on the growing requirements for what product experiences are expected and how feedback from consumption can guide improvement.

This research-based index is the most comprehensive assessment of the value of product experience management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here.

Topics: Marketing, Product Information Management, Operations & Supply Chain

Ventana Research

Written by Ventana Research

Ventana Research is the most authoritative and respected market research and advisory services firm focused on improving business outcomes through optimal use of people, processes, information and technology. Since our beginning, our goal has been to provide insight and expert guidance on mainstream and disruptive technologies. In short, we want to help you become smarter and find the most relevant technology to accelerate your organization's goals.