The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.
Ventana Research has awarded AppsFlyer Data Clean Room its prestigious 2023 Marketing Digital Innovation Award. This award is given to the vendor that best exemplifies innovation 
and change in support of an organization’s ability to maximize its people, processes, information and technology. All finalists in the area of Marketing were considered for this award.
The demand for more agile and workflow-oriented approaches has rapidly become a priority for every organization. Innovations in journey management and multichannel interaction handling are key to promoting brand loyalty and reducing customer churn. Marketing has a significant opportunity to lead and maximize the demand for an organization's products and services by adopting innovative processes and technologies. Using newly available tools to engage and understand the voice of the customer, marketers can deliver a satisfying customer experience.
Ventana Research selected AppsFlyer for the 16th Annual Marketing Digital Innovation Award because of the unique way it enables data to be managed in a safe and governed manner. The Data Clean Room (DCR) is a component within the AppsFlyer Privacy Cloud where application developers can securely share their first-party data and match it with conversion data that is visible to AppsFlyer. The developers can then run queries and uncover new aggregated insights they were previously blind to.
Marketing departments recognize the challenge in enabling marketers to harness the power of their data while adhering to privacy regulations. Personally identifying information (PII) should not be exposed to anyone, but marketers need to run deeper campaign analyses to better measure the reach and frequency of their efforts. The DCR, by design, enables application developers to align with privacy regulations such as GDPR while taking informed action for their marketing campaigns and increasing their return on investment.
If you have not examined how AppsFlyer for AppsFlyer Data Clean Room can help your organization, it is well worth your time. Congratulations, AppsFlyer, for your continued innovation.
Ventana Research
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