Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Market Perspectives

        We are happy to share some insights about Microsoft drawn from our latest market research, Ventana Research Buyers Guide: Digital Communications, which assesses how well providers’ offerings meet buyers’ requirements. 

        Read More

        Topics: digital business, Digital Communications

        We are happy to share some insights about Zoom drawn from our latest market research, Ventana Research Buyers Guide: Digital Communications, which assesses how well providers’ offerings meet buyers’ requirements. 

        Read More

        Topics: digital business, Digital Communications

        We are happy to share some insights about RingCentral drawn from our latest market research, Ventana Research Buyers Guide: Digital Communications, which assesses how well providers’ offerings meet buyers’ requirements. 

        Read More

        Topics: digital business, Digital Communications

        Twilio is a technology provider in the cloud communication and customer engagement industries. Founded in 2008, the company has grown to serve over 190,000 customers worldwide, including large enterprises in technology, healthcare, finance and retail. Twilio's platform enables organizations to communicate with customers across various channels, including voice, text, email and video.

        Read More

        Topics: Customer Experience, Contact Center, Customer Experience Management, Digital Communications

        Workers and customers are interacting across a variety of channels as cloud digital communications continue to expand with new potential for every organization. Phone, email, text, video and messaging are some of the ways people communicate in, and outside of, an organization. Implementing contemporary technology can improve day-to-day conversations to increase customer satisfaction and decrease employee turnover rates.

        Read More

        Topics: digital business, Digital Communications

        The ever-evolving hybrid workforce requires cloud communication tools that meet the needs of digital businesses. This transition has forced organizations to reevaluate existing digital communication services to ensure they meet the demands of today’s workers and customers.

        Read More

        Topics: digital business, Digital Communications

        The corporate workforce has been scattered into all types of work environments, from the comfort of a formal home office to cubicles in a glass building. These new options were inevitably created by the 2019 COVID pandemic. As a result, organizations have struggled to accommodate the digital communications needs of the now-established hybrid workforce to ensure seamless operations and business continuity. Organizations that want a comprehensive approach to digital communications will need to...

        Read More

        Topics: digital business, Digital Communications

        The impacts of the coronavirus pandemic are still affecting the market as organizations look to focus on business continuity for future operations and to fulfill the requirements of a hybrid workforce. Organizations must meet the expectations of the workforce and customers who require digital communication that is straightforward and easily available to provide engagement and sufficient experience in using the technology. Digital communication software allows organizations to facilitate...

        Read More

        Topics: digital business, Digital Communications

        The customer expectation for simple communication accessible via any device is not a new concept that emerged from the pandemic but a precept that, in addition to a positive customer experience, ensures business continuity and resilience across the workforce. Customer experiences are impacted by the quality of communication between workers, and organizations should reevaluate current systems to provide adequate customer service.

        Read More

        Topics: digital business, Digital Communications

        Organizations are reevaluating digital communication platforms to meet the demands of a more resilient hybrid and mobile workforce. Outdated and disjointed communication software can cause delays in projects, impacting use of resources, costs, profitability and customer satisfaction. All organizations should adopt software that meets the digital standards of today’s workforce.

        Read More

        Topics: digital business, Digital Communications

        The potential of the workforce relies on the ability of team members to efficiently communicate and share information with one another and external customers, partners and suppliers. Disjointed communication leads to halts in projects and overall growth potential. A digital platform tailored to an organization’s needs will allow workers to effectively complete tasks and provide the resilience needed for organizations to thrive in any situation.

        Read More

        Topics: digital business, Digital Communications

        Ensuring continuous collaboration and digital communication across an organization advances its ability to engage workers and maintain workforce resilience and readiness. Achieving this goal requires a platform that enables business operations to continue under any circumstance.

        Read More

        Topics: digital business, Digital Communications

        The hybrid work model is being adopted as the standard for organizations after the pandemic unveiled the weak foundation of conventional business operations. More workers are now performing tasks both in the office and remotely. This, however, can lead to disorganized communication between peers. Workers feel secluded from each other. Additionally, existing methods and tools for collaboration and communication have not been effective in addressing more pressing work demands. Organizations need...

        Read More

        Topics: digital business, Digital Communications

        Remote and hybrid work environments are prevailing in enterprises, regardless of size. The pandemic caused long-lasting disruption in traditional business operations, requiring organizations to rethink digital communication inside and outside the workplace. The expectation today is that a digital communications platform will meet the unique needs of an organization. Teams must be equipped with cloud-based technology that is easily accessible and enables business communication, such as chat with...

        Read More

        Topics: digital business, Digital Communications

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

        Read More

        Topics: Marketing, Marketing Performance Management, Product Information Management, Digital Marketing, Conversational Marketing, Digital Experience Platform, Digital Communications

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

        Read More

        Topics: Performance Management, Business Continuity, Workforce Management, Digital Commerce, Digital Experience Platform, digital business, Experience Management, Digital Communications, Digital Payments, Digital Security, Sustainability Management

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

        Read More

        Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, AI & Machine Learning, Experience Management, Digital Communications, Analytics & Data

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

        Read More

        Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, AI & Machine Learning, Experience Management, Digital Communications, Analytics & Data

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

        Read More

        Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, AI & Machine Learning, Experience Management, Digital Communications, Analytics & Data

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

        Read More

        Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, AI & Machine Learning, Experience Management, Digital Communications, Analytics & Data
        JOIN OUR COMMUNITY

        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Topic

        see all


        Market Perspectives Archive

        See All